Become A Google Ads Specialist in 2025

Want to become a Google Ads Specialist but not sure about what they do?

Have you searched for a product or service online and found exactly what you needed? That’s what Google Ads. Behind every ad, a Google Ads specialist works – who knows how to place ads at the right time to the right audience and can turn visitors into customers.

Today, the demand for Google Ads specialists is high due to the increasing number of internet customers. Over 9.5 million searches are conducted per minute on Google. So, businesses want more specialists to create, manage, and optimize campaigns to improve website traffic and drive conversions.

Curious to know more about this role (Google Ads Specialist), you’ve come to the right place.

In this blog, you’ll learn how to become a Google Ads specialist, what skills and tools you need to know, and more importantly, where you can learn Google Ads with hands-on experience.

Who is a Google Ads Specialist?

A Google Ads Specialist is a digital marketing expert who utilizes the advertising platform to drive visibility, website traffic, and conversion. They plan, craft compelling ads, target demographics, bid budgets, and manage/track campaigns to optimize return on investment (ROI).

For instance, a Google Ads specialist who works in the fashion niche would create ads that appeal to shoppers (customers) by utilizing keywords like “organic cotton t-shirts” or “recycled cotton t-shirts.” To become a Google Ads specialist, you can acquire narrative skills to bridge with your customers, and work on marketing-related needs like landing pages.

What is Google Ads?

Before understanding what Google Ads specialists do, you need to know about Google Ads.

Google Ads is an online advertising platform where advertisers run paid ads on Google partner websites. Over 80% of businesses rely on this platform to market their product or service to the target audience. You have various ad formats like:

• Search Ads: Text-based ads appear on Google search engine result pages (SERPs).
• Display Ads: Visual ads appear on the Google Search Partner network – websites, apps, Gmail, and more.
• Shopping Ads: Product ads or product listings appear at the top of the SERPs.
• Video Ads: Video ads appear on YouTube and across the Google Search Partner.
• App Ads: Ads appear on the search results, Play Store search results, YouTube feeds, Google Discover, and across the Google Search Partner.
• Discover Ads: These ads appear on the Discover feed, YouTube (Homepage and Watch Next feeds), and Gmail.
• Local Services Ads: Local ads appear on the search results and Google Maps.
• Performance Max Ads: These ads have a variety of formats (Search, Display, Discover, Shopping, and Video) across all advertising channels.

What Do Google Ads Specialists Do?

Here’s what sets a Google Ads specialist apart. Want to become a Google Ads specialist? Here’s what your duties might be:

• Planning Campaigns: You are responsible for identifying your business goals to design ad campaigns across Google Ads and Google Search Partner networks.
• Keyword Research: Conduct relevant high-performing keywords that align with your product or service.
• Create Compelling Ads: Craft persuasive ad copies to attract customers’ attention and drive clicks to your ads.
• Track Performance: With the help of Google Analytics, you can track your performance by analyzing key metrics like click-through rate (CTR), cost per click (CPC), and conversion rates.
• Manage Budgets: By monitoring the ad performance, you can make adjustments to prevent overspending.
• Reporting: You can provide regular Google Ads performance updates to get recommendations on future campaigns.

Imagine yourself as a Google Ads specialist working for a skincare niche. First, you use keywords like “cruelty-free toner” to attract your target audience. Then, you create an ad copy to drive clicks to your website.

Lastly, you manage your ad budget (make each rupee spent effectively to convert visitors into loyal customers).

To become a Google Ads specialist, you can connect your brand with your target audience to bring growth and success to your company.

How To Become a Google Ads Specialist?

So, you are considering to become a Google Ads expert? Now, skilled advertisers are in high demand due to the increasing number of internet users. Moreover, you don’t need a marketing degree, but you need a clear understanding of Google Ads to get started.

Follow these steps to learn Google Ads to become a Google Ads specialist.

STEP 1: Enroll in a digital marketing course to understand Google Ads

You may have tons of free Google Ads courses to teach about Google Ads in 3-5 hours. But you can’t get a clear understanding and practice in free courses. So, choose the best digital marketing course to grasp the platform’s building blocks.

STEP 2: Learn essential skills and terms

In a digital marketing course, you can learn advanced-level knowledge about Google Ads to start your career in digital marketing. Firstly, you get the knowledge about the campaign type. Next, you can learn about the terms you need to be familiar with Google Ads.

Keywords

Keywords are important for on-page search engine optimization (SEO). They are also important for your Google Ads campaign. Because, when your customer uses Google to search for products and services – they use search terms (keywords). Moreover, Google also lists out series of search intents related to their keywords.

So, you need to decide which keywords are best for your campaign by conducting keyword research and strategically using the keywords to boost your website’s ranking on the #1 results page.

Want to learn how to use Google Keyword Planner to do keyword research for your campaign – Click Here.

Match Type

Keyword match type allows you to choose how closely you want the keywords attached to your ad to align with a customer’s search query.

Here are four match type options available.

There are four types of search intent:

• Informational Intent: Customers are looking for information to answer their queries. For example: “How to bake a cake without an oven”.
• Navigational Intent: Customers are trying to find a specific page or website. For example: “Facebook login”.
• Transactional Intent: Customers are about to make a purchase. For example: “white sneakers”.
• Commercial Intent: Customers are about to make a purchase, but need more information before making a purchase. For example: “best smartphones under 25000”.

Ad Copy

Your ad copy lists out the information about your product or service (you’re going to advertise). So, think carefully about what information you need to add to your ad copy. In a free course, you can’t learn how to create ad copies with tools like Canva.

Only in a digital marketing course, you can learn how to use ad copy tools like Canva to create a compelling ad copy for your ad campaign. Moreover, we give you knowledge on how to create image ads, banner ads, and more importantly, video ads which are essential in a Google Ads campaign.

Ad Rank and Quality

To become a Google Ads specialist, you need to know where to place your ads. To rank better on the search results, you need to value your ad and place it where your ad can be seen.

So, your ad can be seen by the target audience and get more clicks. Through this, your quality score gets multiplied by your maximum bid, so keep an eye on the metrics to maximize the results of your ad campaign.

Bidding

Next, you need to be familiar with the bidding structure. As a Google Ads specialist, you can select the maximum amount of money you are willing to pay for your ad. But choosing keywords with high search volumes will be competitive and expensive. By this, you can understand that your bid depends on the keywords you choose for your ads.

There are three general options to place your bid.

• Cost Per Click (CPC): This option allows you to pay whenever a customer clicks on your ad.
• Cost Per Mile (CPM): This option allows you to pay the amount of money when 1,000 people see your ad.
• Cost Per Engagement (CPE): You can pay the amount when the customer engages with your ad.

Moreover, you will learn all the ins and outs of Google Ads in our digital marketing course in Tamil. Want to become a Google Ads specialist? Choose us now to start your career in digital marketing.

STEP 3: Essential tools to learn

When you want to become a Google Ads specialist, you cannot ignore essential tools. They can save your time, improve your results, and make your job easier.

Here’s what you’ll learn from us:

• Google Ads Platform: This is where you create, run, and manage your ad campaigns. You can also choose keywords, set budgets, and track results.
• Google Keyword Planner: This helps you find the right keywords to target. You can see the volume, competition, and cost of the particular keyword.
• Google Analytics: You can track what customers do after clicking on – visit to your website, signing up, or making a purchase.
• Google Trends: You can see the trending searches conducted on Google through Google Trends. This is helpful when you’re planning for seasonal campaigns.

In this digital marketing course, you can learn more tools which will be helpful for your career.

STEP 4: Practice to enhance your skills

Now it’s time to put your learning into practice. In a digital marketing course, you get assigned to small projects to enhance your skills in Google Ads. Through this, you can plan, create, and manage a Google Ads campaign with the help of our experts. By this, you can get hands-on experience to build your confidence level to meet the interview.

STEP 5: Gain practical experience

Practical experience is essential to become a Google Ads specialist.

Here’s how to get it:

• Internship: You can join a digital marketing agency to gain real-world experience. Moreover, after completing our digital marketing course, we offer an internship to enter into digital marketing.
• Entry-level role: You can work in a digital marketing agency that offers job training without experience.
• Freelance: You can use platforms like Upwork or Fiverr to get opportunities to manage Google Ads campaigns for your clients.

STEP 6: Develop your portfolio

To become a Google Ads specialist, you need to showcase your accomplishments to attract employers.

To create a standout portfolio, include these:

• Case studies: You can detail the campaigns you’ve managed in the past by highlighting the strategies, challenges, and results you achieved.
• Testimonials: Gather reviews from your clients to highlight your value as a Google Ads Specialist.
• Campaign screenshots: Include screenshots of your best-performing ads to speak of your creativity.
• Metrics: You can showcase key performance indicators such as click-through rates, conversion rates, and ROI.

Your portfolio tells a compelling story of your Google Ads journey – your accomplishments and growth.

Start Your Career To Become A Google Ads Specialist Today

By now, you’ve journeyed through the ins and outs of a Google Ads Specialist, who’s behind the scenes of a high-performing ad on Google. Want to become one? Contact NB Marketing Solutions to enroll in our digital marketing course to learn about Google Ads and practice to create a portfolio to attract your employer at your first interview.

Remember, practice makes you perfect. So, enroll now, learn from us to start your digital marketing career.