Create a High-Converting Landing Page That Converts: A Guide

Want to drive more conversions to your website? Then, creating a high-converting landing page is crucial for conveying your message to customers.

The average conversion rate of a landing page is 6.6%. But most landing pages fail to increase conversions, which is why many businesses complain about low conversion rates.

So keep it in mind. No matter who you are, what business you’re in – a high-converting landing page matters to capture potential customers. Landing pages help you run your business and increase conversions when you’re not online.

Over 48% of advertisers create a new landing page for each marketing campaign. So, you need to create a landing page that appeals to your customers.

In this blog, you’ll learn how to create a high-converting landing page to drive higher conversions.

What Is A High-Converting Landing Page?

A high-converting landing page is a web page with a specific purpose – to convert visitors into customers. It is where visitors land after clicking your ads (any format), so it needs to give a lasting impression. You can have many landing pages, but your goal and intent are the same – get leads.

For instance, signing up for a newsletter/app, making an announcement, offering a discount, making a purchase, or inviting to a webinar. Whatever your goal may be, creating a high-converting landing page can direct visitors to take action.

Image Source: Netflix

But how to calculate a landing page conversion rate?

Here is a formula to calculate your conversion rate:

Number of Conversions/ Total Visitors * 100 = Conversion Rate Percentage

For instance, if 1,000 visitors visit your landing page and 60 of them sign up, your conversion rate might be 6%. Here’s how: 60/ 1000 = 0.06 = 6%

By this, you can identify your conversion rate to make improvements to your landing page.

With the high-converting landing page, you can achieve a solid return on investment (ROI). In short, a good landing page brings customers back to your website, but a bad landing page can drive them away, waste your ad spend, and damage your brand’s credibility.

What is the Purpose of a High-Converting Landing Page?

The purpose of a high-converting landing page is to convert visitors into potential customers. With certain solutions to their queries, you can convert them into customers, in exchange for contact information or money.

Moreover, it eliminates distractions such as navigation and competing links, so you can keep your visitors’ focus exactly where you want it. So, your landing page can generate leads, signups, or sales.

Next, you need to know how to create a high-converting landing page to drive more conversions.

How To Create A High-Converting Landing Page?

Before we get into, let’s make one thing clear – creating a landing page doesn’t have to be complicated. Follow these step-by-step instructions to create a high-converting landing page for your business.

• Define your goal and understand your audience
• Customize your high-converting landing page design
• Write a compelling copy
• Add a persuasive call-to-action
• Create a form
• Monitor and optimize your landing page

1) Define Your Goal And Understand Your Audience

Before starting to create your high-converting landing page, always make sure to define “why,” “who,” and “what.”

Just ask yourself:

Why am I creating this landing page?

Who do I want to visit my landing page?

What specific action do I want my landing page visitors to take once they visit on my page?

These questions will guide you for every decision you make – writing a copy, creating leads, and adding necessary elements to your high-converting landing page.

For instance, let’s say your goal is to generate leads for your upcoming digital marketing course (why). So, your audience would be people interested in learning digital marketing – such as students, freshers, or small business owners (who).

To achieve your goal, you’ll ask visitors to sign up by filling out a form to get more information or access to a free preview module (what).

Moreover, you need to know your target audience ins and outs – your audience pain points, needs, and desires. You can use Google Analytics, social media insights, or customer feedback to understand their behavior. This will help you create compelling copy that speaks directly to them.

2) Customize Your High-Converting Landing Page Design

Even if you choose a free template, you need to customize the design to reflect your brand’s personality. This includes colors, fonts, layouts, and visuals.

Here are some key tips to effectively customize your landing page design:

• Align the design with your brand: Use your brand’s color palette, and fonts, consistently across the page to build recognition and trust.
• Choose a hero image: Your hero image should visually represent what your offer is about.
• Use supporting visuals that show value: Add product/service images, illustrations, or icons that highlight the benefits of your offer.
• Choose a color palette wisely: Use a color palette with a mixture of bright and light colors to create balance and make your design stand out.
• Add customer testimonials: Add short, authentic quotes from happy clients to help new visitors take the next step.
• Optimize your images for fast loading: Compress your images to reduce page load time. If not, they might increase bounce rates and hurt your conversions.
• Use whitespace wisely: Whitespace improves readability and makes the design feel more professional and focused.

3) Write A Compelling Copy

Once your high-converting landing page design is visually appealing, it’s time to focus on what truly drives conversions – copy.

Before you start writing, take a moment to clarify the core message you want to communicate.

What service or product do I want to promote?

Why should they choose me over my competitors?

What tone or brand personality do I want to convey?

What action do I want my visitor to take?

Once you’re clear on the message, think about how to structure your content. Your high-converting landing page includes:

• Headline: This is the first line your visitor reads, so make it benefit-oriented – it can communicate what you offer.
• Subheadline: This supports your headline. You can introduce your USP (unique selling proposition) in the solution you’re offering.
• Body copy: Your body copy should address your audience’s specific needs, pain points, and desires directly. Keep your paragraph short and skimmable to avoid jargon.
• Customer-focused: Use “you” and “your” to make the reader feel that the message is tailored specifically for them.
• Clear value propositions: Tell your audience how your product or service benefits them.
• Visuals: Pair your copy with relevant images or videos that align with your message – a demo video, explainer video, or infographic.
• Call-to-action (CTA): Use action words that create urgency.

Your copy should do three things – communicate value, build trust, and lead visitors toward action.

4) Add A Persuasive Call-To-Action

After telling your visitors about your product/service and how they can benefit from it, you’ll need to show them the action you want them to take. This is a call-to-action (CTA), which is the most important element on your landing page – to drive lead generation.

This will usually be visible in the form of a click-through button, which needs to stand out on the page. So, you need to use a color that contrasts with other elements.

5) Create A Form

Sometimes, a call-to-action button isn’t enough when you’re creating a lead magnet –  promoting a free trial. In these cases, you’ll need to create a form to collect information from your visitors.

Before creating your form, analyze what information you need from your visitors.

Ask yourself:

What information do I need?

Will asking for more data help personalize the offer or scare visitors?

For instance, if you only want their full name and email address – ask only for that. 10.9% of advertisers say that only name and email are vital for a landing page form. Don’t ask for phone number, job title, and business name unless you need this information. Moreover, keep your form short to boost conversions.

Over 30.7% of marketers believe that the ideal number of questions on a high-converting landing page get more conversions.

6) Monitor And Optimize Your Landing Page

After publishing your high-converting landing page, you shouldn’t forget to monitor and test it to figure out how to improve your landing page for conversion.

The best way to do this is through A/B testing to identify what works best and what does not. Plus, you can use tools like Google Analytics, Hotjar, or Microsoft Clarity to track customer activity and engagement on your landing page.

Some important elements you need to run experiments on:

• Headline: Try different headlines to see which one grabs your audience’s attention.
• Visuals: Change out hero image, background, or other visuals to see which ones keep visitors engaged longer.
• Form: Test shorter and longer forms, and try placing the form in the above, middle, or bottom to find your customer behavior.
• CTA: Try different CTA button colors, placements, and shapes to see which one visitors click on more.

When you conduct A/B testing to identify and implement the results, you’ll be able to convert your page into a high-converting landing page.

Grow Your Business Better With a High-Converting Landing Page

To create a high-converting landing page, you need to invest your time, skill, and creativity. When done right, your website can drive traffic, generate quality leads, and boost your conversions.

Remember, even one well-optimized landing page can become a lead generation tool for your business. When you combine persuasive copy, strategic design, and smart data-driven optimizations, your landing page drives conversion.

If you’re unsure where to start or need a professional touch, let NB Marketing Solutions help. Our team specializes in creating high-converting landing pages that bring in more traffic, more leads, and more sales.

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