FEATURES OF THE BEST WEBSITE DEVELOPMENT COMPANY IN INDIA

To grow the business in this digital world, every business owner should take advantage of new markets and the opportunities of various online channels. They must stay in touch with past, existing, and future customers. According to recent statistics, 53% of people look at a company’s website and read the review before choosing to interact with them.

The website development companies in India should offer a combination of Expertise, innovation, and affordability which gives them a strong online presence in this competitive world. They should put forward cutting-edge web design services that are always inventive. Their ideas should perform on all platforms, and become flexible as a result.

WHY SHOULD WE HIRE THE BEST WEBSITE DEVELOPMENT COMPANY IN INDIA

Best website development companies will help us to optimize the website for search engines, which makes it easier to reach the targeted potential customers to find online. Website development companies help organizations with online marketing tactics that improve the visibility of the website and drive traffic to the website. A well-developed website acts as a face of the business online and also a storefront, websites are the 24/7 salesperson who works tirelessly with the customers and showcases the brand value. So developing the best website is very crucial. Developing website designs truly requires expertise. A skilled website development company in India will help to create a website that is user-friendly, and easy to navigate. They will double-check that the website is responsive and loads fast, which is very important for the engagement of the users. Hiring the best website development company will help the business to reach the next level, they will understand the business needs and goals and create a website that aligns with them. They will make a website that not only looks great but also works great, helps to attract and retain existing customers, and leads to growth in the business.

BEST PRACTICES FOR WEBSITE DEVELOPMENT COMPANIES

SPEED AND PERFORMANCE

To improve the performance of the website the number of HTTPS requests should be reduced to HTTPS/2, the size of the images should be optimized, a content delivery network (CDN), time to first byte, the right hosting service plan, and GZIP compression.

EASE OF USE

Making sure that the website is mobile friendly is very important, Website development companies should create a clear navigation system, the visuals used in the site should be attractive, and prioritise speed and the time of loading. Websites should be included with search features, incorporate user feedback and testing, and use the white space effectively.

NAVIGATION

Keep it simple and make it visible, create separation, the buttons should be used for the only call to action, order the links by their priority, optimize it for application in the mobiles, and use the descriptive labels for execution.

COMPATIBILITY

Standardized web technologies like HTML, CSS, and JavaScript should be used, which all web browsers can understand. Browser compatibility means that the browser can be easily translated and effectively, and it can be fully functional for the website users. 88% of online users will not return to the site if its compatibility is low. The analytics should be prioritized and keep the website simple. Run the HTML and CSS code through validators before uploading to the website and avoid browser quirks modes.

AVAILABILITY

The accessible color contrast should be used, avoid using colors to convey information, and make sure it can be accessible by keyboard and form fields. The descriptive anchor text and alt text on images should be provided on the web pages, interactive texts that are easy to identify, and developers should make sure that the text is readable.

RESPONSIVE DESIGN

Website development companies should use Google's recommended web design, which provides a great user experience for the customers. Creating the focal point and guiding the user's eyes through the logical contents in an intuitive manner, makes the website users see the important information first. A clear call to action button is important for encouraging engagement.

BRANDING

Branding helps to establish the name and fame of the organization and build a reputation, that creates a distinct identity. A strong brand is very important for the visibility of the website for the customers.

COLOR PSYCHOLOGY

Understanding the color psychology in the website is very important for creating an effective online presence, the color selected for the website should be more than just an aesthetic choice. It sets the website's brand identity and plays a crucial role in how the website users interact with it. White space which is referred to as negative space, the unmarked area between design elements and breathing room is very important for the website. It plays a significant role in balancing the

pages. It improves the readability of the website and the overall aesthetic appearance of the web pages.

PROCEDURE FOR BUILDING THE BEST WEBSITE

· Identify the target audience

· Create the style guide

IDENTIFY THE TARGET AUDIENCE

Determine and understand the demographics, goals, patterns, and psychology of the potential users. This includes factors such as gender, age, location, time of usage, and browsing habits. Copywriting aims to connect with the targeted niche of the product.

CREATE A STYLE GUIDE

The first and foremost step is to research the brand and enforce the logo and user guidelines, color palette, spacing rules, and icon styles. Run the security scan to identify potential vulnerabilities and keep the software and extensions up to date.

Design an effective layout for each page:

Before planning, deep research is required, a lo-fi wireframe and hi-fi wireframe should be created, and then the website mockup.

Easy navigation:

Keep the targeted audience in mind for easy navigation by the website users, the navigation should be prominently displayed and easy to use, and the sections and pages should be clearly labeled. Provide users with an opportunity to store certain resources locally, that will help the users.

Relevant content:

Make pleasing content that keeps the audience engaging. It involves the keyword –rich content that is related to the keywords and topics. Optimize the content in a well-structured format using heading tags and other HTML elements that help the search engines to easily crawl and index the page. Some content marketing strategies that can be tried on the website are Blogging, infographics, eBooks, Webinars, etc...

Use white spacing:

The proper use of white spacing is important, which can increase the readability of the users by 20%. Proper alignment with white spacing is very important for reading. Optimize the images and minify the code. Use the content delivery network that stores the copy of website resources on servers.

Make CTA button contrast:

Use special elements to attract attention from the readers and use navigate space. These call-to-action buttons should be prominently displayed, which encourages the user to take action for further steps, those call-to-action options such as purchasing or contacting us, and more.

CONCLUSION

By following these steps and hiring the best website development company in India, any organization can set the stage for a successful website, It reflects the brand of the organization and also helps to achieve the goals of the organization. A well-designed and user-friendly website is an investment to the organization that can pay dividends for years.

We at NB Marketing Solutions work to make your business reach greater heights. If you also would like to have a reliable and credible digital services partner for your business, click on the given link to learn more about our services.

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Written By,

Abinaya Boopathirajan