No Sales? No Conversions? 4 Signs It’s Time for Website Redesign

Think about when was the last time you did a website redesign for your business. If your answer is “a few years ago”, you are losing your customers.

Because your website is a special salesperson that shows everything about your business and promotes all your products or services with pricing. It attracts customers and converts prospects into leads just like a salesperson.

Just as you train your employees, you need to measure your site’s performance to make necessary changes and update your business details to have a trustworthy relationship with your customers. Over 50% of customers say website design is the first impression of a company’s business. Your customer takes 0.05 seconds to form an opinion about your company.

You need to know the correct time to revamp your website. We’ll discuss the 4 signs that indicate a time for a website redesign to escape these pitfalls.

What is Website Redesign?

A website redesign is the process of changing your website content, structure, design format, and navigation to improve its appearance, functionality, and performance to convert more visitors into customers.

Top 4 Unavoidable Signs for Website Redesign

Most businesses don’t rebuild their website unless they experience slower traffic, lower conversions, or higher bounce rates compared to their competitors’ websites. So, don’t make the same mistake just like them. Spotting the early signs is very important. Because every day you delay, you’re losing trust, traffic, and conversions.

That’s why we’re here to highlight 4 signs that your site needs a website redesign.

• Your website has a poor user experience
• Your content isn’t optimized for AI-driven search
• Your website has poor SEO performance
• Your design looks outdated

1) Your website has a poor user experience

Poor user experience is a crucial way to drive away customers from your website. This causes customers to lose trust in your brand due to slow page load times or the inability to find what they're looking for, no matter how many times they click around.

A poor user experience impacts:

• High bounce rate
• Low engagement
• Low conversion rates
• Negative customer feedback
• High exit pages on specific pages
• User frustration
• Low user retention
• Inconsistent user behavior

Most importantly, when your customers feel confused, lost, or annoyed, they won’t stick around to figure it out – they’ll simply leave.

So, what exactly causes a bad user experience?

Let’s break down some of the most common issues businesses overlook:

1. Slow page load times:

Customers don’t wait for a page to load. Over 40% of customers abandon a site if it takes longer than three seconds to appear. If your website feels sluggish, you’re likely losing valuable visitors before they even see what you offer.

2. Not mobile-friendly:

With over 64.35% of web traffic coming from mobile devices, you need a responsive design. If mobile customers need to zoom to read your content, they’ll leave within seconds. A website redesign can ensure your pages look good and perform well on every device.

3. Complex navigation:

Customers may feel frustrated if they can’t find what they’re looking for. Complex menu structure, confusing navigation, or poor website architecture make customers feel lost. Clean and intuitive navigation helps them move effortlessly through your site.

4. Inconsistent design:

Some of the factors like mismatched fonts, uneven spacing, and random CTA buttons, make your website look unprofessional. A website redesign helps build familiarity and trust as customers move from page to page.

5. Low-quality content:

Low-quality content doesn’t serve a clear purpose but can turn customers away. If your website focuses on outdated or irrelevant content, customers won’t find value, and search engines will notice too. So, incorporating high-quality content to engage with customers to build trust and authority.

6. Cluttered layout:

When everything on your page competes for attention, customers don’t know where to focus. Too many pop-ups, banners, or flashy visuals cause a bad experience. Clean layouts with white space help guide customers toward what matters most (your product or service promise with a call to action).

2) Your content isn’t optimized for AI-driven search

The way customers discover content online is changing. With generative engine optimization (GEO), AI-generated overviews and conversational search becoming the new search, it’s not enough for your website to rank well on the search engine result pages (SERPs). Your content needs to be understood by AI models for visibility and brand exposure.

Many older websites use messy layouts, poor heading hierarchies (like multiple H1s or missing tags), and lack structured data. This makes it harder for AI models to pull accurate information from your website.

Even if your content is valuable, it will never appear in AI summaries, featured snippets, or conversational search results. To avoid these issues, a website redesign is needed.

A modern website redesign can be fixed by:

• Implementing semantic HTML and structured data to help AI and search crawlers understand your content hierarchy.
• Reorganizing your site around topic clusters and user intent makes your content stronger.
• Using a clear, conversational tone, limited words in particular headings (H2), and context-rich snippets that enable AI tools to easily summarize.
• Incorporating FAQ sections to appear in AI Overviews and People Also Ask (PAA) sections, where customers now search a lot for related information.

3) Your website has poor SEO performance

Even an attractive website design may be found useless if no one can find it. You may have great products, valuable content, and a good layout, but if your site isn’t ranking on search engines, you’re invisible to your target audience.

Poor SEO performance is one of the clearest signs that it’s time for a website redesign. Search engines evolve constantly; what worked in 2023 doesn’t always work in 2025.

You can spot the signs easily:

• Your organic traffic is dropping month after month.
• You’re not ranking for your target keywords.
• Your pages take time to load.
• You have duplicate content that confuses search engines.
• Your site lacks internal linking
• Your site lacks a clear content hierarchy.

With a website redesign, you can fix everything by improving both technical and on-page SEO. You can restructure your website to make it easier for crawlers to navigate, use a “https” URL structure, and optimize every page for speed, accessibility, and search intent.

4) Your design looks outdated

Design plays a huge role in website redesign. If your design seems outdated, customers will notice it instantly (not in a good way). An outdated design can hurt your credibility. Think about it: would you trust a company that looks like it hasn’t updated its website in years? Probably not.

Look at the basic things on your website to see whether it’s outdated:

• Your color scheme, fonts, or layout feels old-fashioned.
• Your design isn’t optimized for mobile or laptop.
• Your site navigation feels confusing.
• Your visuals don’t align with your brand.

If you have these issues on your website, you need to fix them instantly. Do a website redesign to create a clean, intuitive, and conversion-focused experience that reflects who you are and who you help. Clean layouts, bold typography, whitespace, and consistent branding create a more engaging experience that builds trust and encourages action.

Moreover, features like responsive design, dark mode compatibility, AI personalization, or visual elements have standard expectations in 2025.

Is It Time for a Website Redesign?

With a website redesign, you can enhance user experience and drive higher conversions. It takes time, effort, and money, but it can be crucial to your brand’s success. When aligned with your marketing strategy, it can increase conversion rate, improve website ranking, and convert prospects into customers.

If you need experts to handle your website redesign or want to create a new website for your business, contact NB Marketing Solutions now.