Start Your Career in Digital Marketing | A 2025 Guide

You might know that a career in digital marketing is booming. You see job postings on LinkedIn with high salary packages, descriptions flaunting you with “work from anywhere”, so companies are looking for skilled marketers.

But you have tons of questions on your mind,

I don’t have experience, even an entry-level role requires 1 to 2 years of experience. So, how do you get hired when no one will give you a chance? 

There’s much to learn – SEO, PPC, social media marketing, email marketing, AI tools, and more. Do I need to master one skill or everything? And which role pays high in 2025? 

Starting your career in digital marketing is not hard. Every expert was once a beginner. But most people give up because they get overwhelmed, learn the wrong things, or don’t know how to land the first job. 

Do you want to stay stuck or take the right steps to build a high-paying career?

In this blog, we’ll show you exactly how to start your career in digital marketing in 2025.

Overview

Why Should You Start Your Career in Digital Marketing?

High-Paying Roles For a Career in Digital Marketing

Specialist Role in Digital Marketing (With Salary)

Generalist Role in Digital Marketing (With Salary)

How to Start Your Career in Digital Marketing?

Start Your Digital Marketing Career with Our Digital Marketing Course in Tamil

Why Should You Start Your Career in Digital Marketing?

People choose jobs for different reasons. Each has various options for working in a company – a high salary package, career opportunities, career growth, and so on. But digital marketing provides an all-in-one package if you choose your career in digital marketing.

High Demand: Digital marketing is booming. Over 67.9% of internet users spend their time on the internet to view information for their daily use. With the rise of the internet, businesses are investing money in digital marketing in 2025. The market value of digital marketing is predicted to reach $472.5 billion in 2025.

Flexibility: One of the biggest advantages of career in digital marketing is flexibility. You can work as a freelancer, join a corporate team, or even start your agency. For instance, if you’re a freelance professional specializing in Instagram, you can also help startups to scale rapidly.

Diverse Career Opportunities: The demand for skilled digital marketers is skyrocketing in e-commerce and online businesses. You have 86,000 job openings, this job rate is projected to increase by 6%, higher than the average job growth rate. It’s a golden opportunity to learn demanding skills and launch your career.

Multiple Roles in One Skill: You have several roles if you excel in one digital marketing skill. For instance, if you excel in content writing, you can choose various roles like copywriter, SEO content writer, content marketer, content lead, and so on.

Storytelling and Analytics: This field allows you to use both your creative side and analytical skills. For example, creating a Google Ads campaign for your brand’s new product or service involves creativity (personalization ads), while optimizing it for leads and conversions requires data interpretation. 89% of marketers believe personalization is crucial for business success for the next three years. It’s ideal for people who love variety in their job.

But do you know what’s the most interesting reason why digital marketing is a great choice? It requires no fixed degree.

Students from every field – BTech, BSc, BCom, psychology, and arts can become digital marketers and uplift their digital marketing career.

High-Paying Roles For a Career in Digital Marketing

You have two types of digital marketing job roles: specialist and generalist.

As a specialist, you gain a broad understanding of various skills like SEO, content, social media, and paid ads, which makes you adaptable across multiple areas. On the other hand, a generalist focuses on mastering a particular skill – PPC, SEO, or content strategy and becomes an expert in a particular field.

To gain a clearer understanding, check out some of the most popular career options with salary packages in digital marketing, according to Ambition Box listed below:

Specialist Role in Digital Marketing (With Salary)

Digital Marketing Role	Average Salary Range in India (Per Annum)
SEO Analyst	₹1.2 Lakhs – ₹5.6 Lakhs
Paid Media Specialist	₹3 Lakhs - ₹14 Lakhs
Email Marketing Specialist	₹2.2 Lakhs - ₹11.8 Lakhs
Copywriter	₹2 Lakhs - ₹10 Lakhs
Web Analytics Expert	₹1.4 Lakhs to ₹10.5 Lakhs
Social Media Strategist	₹2 Lakhss - ₹10 Lakhs
Digital Marketing Executive	₹1.2 Lakhs - ₹5.5 Lakhs
UI/UX Designer	₹2 Lakhs - ₹13.5 Lakhs
Digital Marketing Analyst	₹1.8 Lakh - ₹8.2 Lakhs
Marketing Automation Specialist	₹5 Lakhs - ₹10.0 Lakhs

Generalist Role in Digital Marketing (With Salary)

Digital Marketing Role	Average Salary Range in India (Per Annum)
Digital Marketing Manager	₹3 Lakhs - ₹19.5 Lakhs
Marketing Strategist	₹3.1 Lakhs - ₹28 Lakhs
Growth Marketer	₹6 Lakhs - ₹32 Lakhs
Digital Project Manager	₹6 Lakhs - ₹30 Lakhs
Brand Marketing Manager	₹3.9 Lakhs - ₹33.8 Lakhs
Performance Marketing Manager	₹5.0 Lakhs to ₹27.0 Lakhs
Content Marketing Manager	₹4.3 Lakhs - ₹23 Lakhs
Product Marketing Manager	₹7 Lakhs - ₹35 Lakhs
E-commerce Marketing Manager	₹3.5 Lakhs to ₹35.0 Lakhs
Customer Acquisition Manager	₹2.7 Lakhs - ₹12 Lakhs

What’s most exciting about digital marketing is, it gives career growth. You don’t just get a job; you can build it and grow your career. Start with an entry-level role, gain experience, and in 2-3 years, you can get a lead role in your company and secure the highest-paying jobs in digital marketing.

You can also become a specialist or Chief Marketing Officer (CMO) by taking the time to master each skill in digital marketing.

How to Start Your Career in Digital Marketing?

Now let’s see how to start your career in digital marketing from scratch. Should you need to reach out to every working professional on LinkedIn to ask for advice?

Not really! All you need is the right steps and the right strategy to move forward.

STEP 1: Understand the Basics of Digital Marketing

For starters, we suggest you enroll in any online digital marketing courses to understand how marketing works for brands. With the digital marketing course in Tamil, you can work on real projects.

STEP 2: Gain Practical Experience

You must understand that companies no longer want to spend their time training individuals. They prefer trained professionals who are already aware of how things work. So, working on real-life brand projects can help you gain experience by allocating a bid for each campaign.

STEP 3: Essential Skills Needed in Digital Marketing

Technical Skills

• SEO and SEM tools (Google Analytics, Google Ads Keyword Planner, SEMrush, Excel)
• Social media management tools (Hootsuite, Buffer, HubSpot)
• Paid ads platforms (Google Ads, META Ads)
• Analytics and data interpretation
• Content management systems (WordPress)

Soft Skills

• Communication and adaptability
• Basic writing skills
• Creativity and problem-solving
• Project management
• Collaboration and teamwork

STEP 4: Network With Experts

Next, connect with industry experts and ask for their feedback. Ask them to evaluate and give feedback. At this point, you must develop the agility to accept negative feedback and work on improving the project till you achieve positive feedback. Marketers put a lot of pressure on quality, so this step helps you develop your skills along with hard work, creativity, and dedication.

STEP 5: Build a Portfolio

Use the real projects to build your portfolio and resume. If possible, create a domain to make it attractive and easy to share, or upload it to your LinkedIn profile. Several websites offer free templates to create. Work on your resume, and make it ATS-friendly.

STEP 6: Learn Microsoft Excel and AI

Throughout your learning journey, learn Microsoft tools, mainly Excel, and how to use AI in digital marketing. Proficiency in Excel allows digital marketers to manage data and track campaign performance. With AI, you can enhance your work by automating tasks and optimizing ads.

STEP 7: Digital Marketing Certification

Companies expect employees who know how to use tools and platforms alongside communication and creativity. Being creative and adaptable ensures that you can adjust strategies to changing customer behavior and market trends. Companies need employees who want to learn new things (changing algorithms and trends), not employees who beat around the bush.

Digital marketing certification can also make a significant difference. Since employers do not know how well you perform, credentials on your resume help them identify you as a top candidate among the other applicants.

So, training through online digital marketing course platforms helps you gain credentials. And your strong portfolio can also open doors and get you noticed by potential employers.

Start Your Digital Marketing Career with Our Digital Marketing Course in Tamil

Your success starts with learning the basics, gaining practical experience, and exploring various niches to find what excites you the most. With digital marketing, there are endless opportunities to expand your skills and advance your career in digital marketing.

If you are looking for the right start with assistance from highly experienced industry experts, enroll in NB Marketing Solutions’ digital marketing course in Tamil today. That way, you will stay ahead of employees even before you start your career in digital marketing.

So now, it’s the perfect time to enroll in and launch your career!