Digital Marketing Jobs For Freshers in 2025

Digital marketing jobs for freshers can seem confusing at first.

But not anymore!

Today, the internet is booming, where 5.64 billion people spend time. Every brand embraces an online presence to meet its target audience. So, the digital marketing job is set to increase by 10% by 2026, growing faster than ever. Employers look for creative minds who understand how the internet works – so you don’t need years of experience to start your career in digital marketing.

But with so many job roles – social media executive, SEO analyst, PPC analyst, content marketer – it’s easy to feel lost. That’s why we wrote this blog.

We’ll walk through the top digital marketing jobs for freshers in 2025, what each role involves, and the skills you need to land your first job – even without experience.

Top 10 Digital Marketing Jobs For Freshers (Entry-Level Roles)

You have various departments in digital marketing, each focuses on different aspects of marketing. Each sector’s salary will vary depending on the job’s nature, roles, and responsibilities.

In this, we’ll share some digital marketing jobs for freshers with a salary range that have gained popularity in 2025.

• SEO Analyst
• PPC Analyst
• Digital Marketing Executive
• SEO Content Writer
• Social Media Marketing Executive
• Graphic Designer

1) SEO Analyst

A SEO analyst is an entry-level marketing role who helps companies improve their online presence by developing SEO strategies to improve website performance in search engine result pages, such as Google or Bing.

What sets SEO Analyst apart is – they are responsible for organic traffic. They help websites show up where it matters most – on the first page of Google. They don’t stuff keywords or write blog posts – but they dive deep into data, SEO algorithms, and customer behavior to improve search rankings without paying for ads.

With the help of tools like Google Analytics, Google Search Console, Moz, or SEMrush, they cover the data insights to improve the company’s website. So, they can ensure that search engines can understand their content. They also help to fix broken links, optimize meta tags, improve page load speed, and suggest updates based on search trends.

To get this role, you’ll need sharp research skills and a passion for learning how search algorithms evolve. Plus, you need to adapt to recent SEO algorithms, Google updates, and customer intent.

This is one of the best digital marketing jobs for a fresher. You will not stop at this, you can become a Senior SEO Analyst, Product Manager, and Director of Analytics with solid experience.

Below is an SEO Analyst job description which available on the LinkedIn platform.

Image Source: LinkedIn

The salary range of an SEO Analyst in India is ₹1.2 L – ₹5.7 L/yr.

2) PPC Analyst

PPC Analysts manage the advertising strategies of a brand through paid techniques. They place the ads to be seen at the top of Google.

They help brands get noticed when people are actively searching for products or services – by creating smart, targeted ad campaigns that bring leads to the website. They research the right keywords, set budgets, and create ad copies with strategies that place the brand ad to be shown in the right place at the right time.

By this, the brand gets more – clicks, conversions, or impressions without overspending.

You’ll use tools like Google Ads, SEMrush, and Google Search Console to figure out which keywords are worth bidding on and how much they’ll cost. So, you pay close attention to the performance of your campaign. You need to track your ads, adjust bids, test new ad copy, and optimize campaigns based on what’s working and what’s not.

This is one of the best digital marketing jobs for a fresher. You will not stop at this, you can become a senior digital marketing analyst, PPC manager, and director of marketing with solid experience.

Below is a PPC Analyst job description which available on the LinkedIn platform.

Image Source: LinkedIn

The salary range of a PPC Analyst in India is ₹2.2 L - ₹7 L/yr.

3) Digital Marketing Executive

This role is the key part of any marketing team. As a Digital Marketing Executive, you’ll be responsible for executing digital strategy in marketing campaigns. Your main objective is to grow and optimize digital channels to advertise a brand’s products or services.

You need to have a basic understanding of search engine optimisation (SEO), pay-per-click advertising (PPC), social media management, email marketing, and so on.

This is one of the best digital marketing jobs for a fresher. You will not stop at this, you can become a Digital Marketing Specialist, Digital Marketing Manager, Digital Marketing Director, and Chief Marketing Officer with solid experience and years of knowledge.

Below is a Digital Marketing Executive job description which available on the LinkedIn platform.

Image Source: LinkedIn

The salary range of a Digital Marketing Executive in India is ₹1.4 L - ₹5.5 L/yr.

4) SEO Content Writer

An SEO Content writer can drive traffic to the company’s website and boost conversions. They create content for both search engines and people.

So, what makes this role unique?

SEO Content writer understands how search engines work. They know how to structure content using the right keywords, headings, and internal links so that “crawlers” (Google bots) can understand what the website is about and rank it accordingly.

But their important goal – help the website content appear #1 in SERPs.

Whether it’s a blog, how-to guide, product description, or landing page, you need to understand the tone and voice of your company’s brand to connect with the audience.

Today, the content writer role is little more interesting. You need to craft content and optimize for voice search, AI tools, and even platforms like Google’s AI Overview. Plus, you need to know how to use AI tools like ChatGPT (content ideas), Grammarly (grammar check), and so on.

And it may not require coding, having basic knowledge of CMS platforms (WordPress) can set you apart.

Below is an SEO Content Writer job description which available on the LinkedIn platform.

Image Source: LinkedIn

The salary range of an SEO Content Writer in India is ₹1.4 L - ₹6.4 L/yr.

5) Social Media Marketing Executive

Today, people spend their leisure time on social media. So, it becomes a major part for brand to promote their product or service. That’s why, social media executive role is considered as the voice of every brand.

As a Social Media Executive, you’ll well-versed in social media platforms – YouTube, LinkedIn, Instagram, Pinterest, Facebook, and so on.

What social media executive do?

They create and schedule social media posts related to brand’s products, develop and implement social media strategies, respond to comments in a great way. To become a social media executive, you’ll be well-versed with tools like Canva, Meta Business Suite, HubSpot, and Hootsuite.

You can start your career as a Junior Social Media Executive – and move up to Senior, and Social Media Manager.

Below is a Social Media Executive job description which available on the LinkedIn platform.

Image Source: LinkedIn

The salary range of a Social Media Executive in India is ₹1.2 L - ₹5.5 L/yr.

6) Graphic Designer

A Graphic Designer is the visual storyteller of any brand. Without a graphic designer, a website cannot attract an audience. They create stunning visuals to communicate messages clearly and effectively.

As a graphic designer, you’ll collaborate with marketing teams, content creators, and developers. You will learn tools like Adobe Photoshop, Illustrator, InDesign, Figma, and Canva.

What sets a great graphic designer apart is – creativity and strategy to align with business goals.

To become a graphic designer, a formal education (design) is a must. If you’ve hands-on experience with motion graphics, basic video editing, or UI/UX design, this digital marketing job is for you.

Below is a Graphic Designer job description which available on the LinkedIn platform.

Image Source: LinkedIn

The salary range of a Graphic Designer in India is ₹1.5 L - ₹7.4 L/yr.

Start Your Career With These Digital Marketing Jobs For Freshers

Digital marketing has opened up with tons of opportunities for freshers. Unlike traditional marketing, digital marketing offers a dynamic and versatile career path. Without experience, you can get hired. But advanced knowledge about digital marketing is a must to enrich your digital marketing career.

Simply enroll in our digital marketing course in Tamil by NB Marketing Solutions. So, take the first step today and propel yourself towards a fulfilling and successful career!