6 Ways To Increase Landing Page Conversion Rate

Did you know that a well-optimized landing page can boost your conversion rate by over 160%? Yet, more landing pages still need optimization. Because landing pages aren’t just another webpage – their purpose is to drive a specific action.

Whether it’s adding a product to the cart in eCommerce, signing up for a free trial in SaaS, or downloading a lead magnet in B2B, every landing page is designed to move visitors one step closer to conversion. But many businesses underestimate their impact, which is why the average landing page conversion rate hovers around just 5.89%.

With the right strategies, you can increase landing page conversion rates. By optimizing key elements such as CTAs, copy, design, and user experience, you can effectively engage with visitors and generate more leads, sales, and revenue.

In this blog, we’ll walk you through six proven ways to increase your landing page conversion rate and help you turn more clicks into customers.

What is a Good Landing Page Conversion Rate?

One of the most common questions marketers ask is “What is considered a good conversion rate?”

According to data from Leadpages, the average email opt-in landing page converts between 5% and 15%. Businesses can typically see conversion rates around 20 - 25%, while the top companies can achieve 30% or even higher.

Why Landing Page Conversion Rate is Important?

The ultimate purpose of your landing page is to attract qualified leads who are genuinely interested in what you offer. Otherwise, you’ll end up wasting a lot of time, money, and energy chasing prospects who will never convert into paying customers.

Think about it: if someone signs up just to grab a freebie, they’re more likely to unsubscribe the moment they receive it. That’s why lead quality always matters more than conversion numbers.

But that doesn’t mean conversion rates don’t matter. In fact, if you want to grow your business sustainably, you need to increase your landing page conversion rate by attracting the right audience. So, balance your conversion and quality to build a stronger and revenue-driven funnel.

How To Increase Your Landing Page Conversion Rate?

The way to increase the landing page conversion rate is by consistently optimizing it. By following the six strategies, you can increase your landing page conversion rate.

• Step back and audit what's affecting your conversion rate
• Start with a strong offer
• Highlight one clear benefit
• Build trust with social proof
• Use one clear call-to-action (CTA)
• Keep your quality content mostly above the fold

1. Step back and audit what’s affecting your conversion rate

Firstly, ask yourself: Do I actually know why visitors aren’t converting right now?

One of the biggest mistakes advertisers make is diving into random changes without first understanding what’s broken. You can’t fix what you don’t measure. That’s why your first step should always be a conversion audit.

Here’s how you can do it:

• Heatmaps: Use tools like Microsoft Clarity, Hotjar, or Crazy Egg to help you see where visitors click, scroll, or get stuck. Are they ignoring your CTA button because it’s hidden so far down? Are they spending too much time on your navigation bar instead of your form?
• Session recordings: This lets you watch how visitors move through your landing page. You’ll often spot friction points you never expected, like a filling form or a distracting pop-up.
• Analytics: This shows bounce rates, exit pages, and other metrics. For instance, if visitors drop off right after the headline, maybe your promise isn’t clear enough. If they leave mid-form, maybe you’re asking for too much information.

By this, you’ll know what to fix first, and sometimes even small changes (like reducing form fields from 7 to 3) can dramatically increase landing page conversion rate.

2. Start with a strong offer

Your landing page conversion rate depends on the strength of your offer. Too many businesses give a freebie (like a random PDF, checklist, or ebook), thinking that because it’s free, visitors will instantly want it. But if your audience doesn’t find it valuable, relevant, or desirable, they’ll either ignore it or unsubscribe the moment they get it.

So, include what resonates with your target audience,

• Something your target audience actually wants right now
• Directly related to the problem you help them solve
• Valuable enough to get their email address exchange

For example, a free guide that solves a very specific pain point will always outperform a generic checklist.

3. Highlight one clear benefit

When visitors land on your page, they don’t want to read a list of features. They want one clear reason to take action.

Instead of overwhelming visitors with multiple benefits, focus your copy on the result or transformation they’ll get. For example:

“Write high-converting captions in minutes”

“Get 250 power words to instantly improve your copy”

“Stop writing boring emails and start boosting engagement.”

By sticking to one compelling benefit, you make it easier for visitors to say, “Yes, this is exactly what I need. You can use a contrasting color and action-driven text.

Moreover, think of your landing page like a headline in a newspaper, if it doesn’t instantly grab attention, people won’t buy your product or service.

4. Build trust with social proof

Social proof is a powerful motivator to make visitors take action. They take action if a product or service is recommended to them by others. So, adding social proof to your landing pages is an excellent way to enhance conversion rates.

Remember, for many visitors, your landing page may be their very first interaction with your brand. But trust plays a massive role in conversions.

Over 92% of visitors read an online review before making a purchase. If your landing page lacks credibility, visitors won’t feel confident giving you their email address.

So, here are some ways to add trust to your landing page to increase conversion rate:

• Customer testimonials: Short quotes (or video testimonials) show how others benefitted from your offer.
• Case studies: Provide your stories with results. For example, “How Sarah grew her email list by 5,000 subscribers in 30 days using our tool.”
• Trust badges or logos: If you’ve worked with big clients, you can display their logos to boost credibility.
• Numbers and stats: You can use something like this “Trusted by 15,594+ clients worldwide”. Avoid using numbers like 15,000+ clients, as visitors may see them as mere statistics rather than actual clients.

5. Use one clear call-to-action (CTA)

This is one of the biggest mistakes advertisers make – cluttering their landing page with too many options. When you ask visitors to “Sign Up,” “Learn More,” “Download,” and “Book a Call” all at once, they get confused and leave.

So, the rule you need to follow to increase landing page conversion rate is simple – one landing page = one specific action = one CTA.

That doesn’t mean you can only have one button. You can place multiple buttons across the page, but they should all lead to the same action. For example:

“Get Instant Access”

“Download Your Free Guide”

“Sign Up Now”

Make your CTA button clear and transactional so visitors know exactly what to do next. Moreover, test your CTA button and place it where your visitors find it intuitively as they land on your landing page. So, you’ve a higher chance to maximize your landing page conversion rate.

6. Keep your quality content mostly above the fold

When visitors land on your landing page, they shouldn’t have to scroll to find your offer or CTA. So, make sure the essential information, such as headline, benefit-oriented content, and call-to-action, should be visible without scrolling.

Because most visitors don’t know you yet. They clicked on an ad or a social post because something grabbed their attention. If they don’t immediately see the same benefit and an easy next step, they’ll bounce in seconds.

So, include the most relevant things to get attention. You can also add:

• Additional details (benefit-oriented) about the product or service
• Add testimonials
• Add visuals or short-form videos to grab their attention in a few seconds.

Optimize Your Landing Page for Better Conversion Today

Your landing page is one of the most powerful tools to generate leads and drive sales. When optimized correctly, even small improvements can make a big difference in your conversion rate.

The key is to start with your customers – who are they? what are their pain points? what solution are they looking for? Once you understand that, you can design a page that speaks directly to their needs and guides them smoothly toward taking action.

If you’d rather not do all of this on your own, NB Marketing Solutions can help. We specialize in creating landing pages that convert visitors into customers, so you can focus on growing your business while we focus on your landing page conversion rate.