5 Steps On How To Find Your Target Audience in 2025

Struggling with how to find your target audience for your business? You’re not alone, there’s a way to fix it.

If you’re trying to reach everyone, you’re going to reach no one. You can’t sell your baby kits to schoolers.

This may lead people to see your ad and take a look at your website. You can get tons of traffic to your website, but it doesn’t matter. You want people who want to buy your product or service – target market. So stop wasting your money chasing the wrong people.

So, use the phrase target audience rather than general audience in your marketing campaign. Because target audience reaches, connects, and buys from your brand.

To figure out who (target audience),you need to know how to find your target audience. With the right steps, you can pinpoint your target audience and improve your marketing campaign.

What is A Target Audience?

A target audience is the specific group of people (who want to buy your product or service) characterized by behavior and demographics that you want to reach with your marketing campaign. Target audiences are the pillar of every business, where you use strategies to make them purchase your product or service.

Here’s a great example of a targeted marketing campaign by Adobe Creative Cloud.

Image Source: Instagram

The imagery is highly produced. This targets individuals who transform ordinary things into creative ones with the aid of design tools. And it works among them!

If you want your marketing campaign to appeal to your specific group of people, you need to create what they want. That’s why it’s important to find your target audience.

Why You Need To Find Your Target Audience?

The answer is simple. To avoid targeting everyone and getting no one – this wastes your budgeted ad spend.

Identifying your target audience is important in digital marketing. By finding your target audience, you can deliver relevant messages to reach the right people on the right platform. This creates impactful results for your marketing campaign.

To look more, read out the benefits you will get from finding your target audience:

• Personalised engagement: Today, customer experience is important. But it depends on the customer journey. By identifying your audience’s needs and pain points, you can deliver what they need.
• Enhance brand voice: Once you find who you’re speaking to, it’s easier to know how to address them. For instance, you can differentiate Gen Z from Gen X when it comes to social media.
• Enhance your product or service: Gathering insights from the loved ones (target audience) can help you improve your existing brand to develop or launch new offerings.
• Increased brand advocacy: By turning your target audience into your ideal customers, you can build trust to connect with them.
• Improved customer retention: Customer retention is important for all businesses. To keep your ideal customer, you need to deliver a relevant experience to keep them loyal.

How To Find Your Target Audience?

Have no idea how to find your target audience – for your product or service. No worries, you need certain steps to identify it. By this, you can determine who your target audience is.

Here’s how to do it:

• Understand the core of what you’re offering (product/service)
• Check out your competitors
• Create a buyer persona
• Check out your target audience’s most active channels
• Run A/B tests

Understand the core of what you’re offering (product/service)

To find your target audience, firstly, you need to make things clear on what you’re offering and why it matters. You will get an idea from the customer perspective to identify who will benefit the most and why.

Here’s how to break it down:

• Identify what problem your product or service solves: Every product or service exists to solve a problem. That’s your starting point. So, understand your brand’s pain point. For instance, let’s take a food delivery company like Swiggy. The problem it solves is simple – people don’t have time to cook.
• Think who benefits from your brand: Now, you know the problem, think about the kind of person who’s most likely to need that solution. For example, Swiggy – the ideal customer is a group of people who rely on convenience, variety, and tech-based food ordering.
• Define Your Unique Selling Proposition (USP): What makes your offering stand out from your competitors? This is your USP, and it’s the magic ingredient that attracts the right audience to you. Well, Swiggy is delivering food to people’s doorsteps at the right time. So, think out your USP before selling your product/service.

With these, you’ll get a clear picture of your ideal audience – who genuinely need and value what you offer.

Check out your competitors

Once you’ve analyzed your own business, it’s time to check out your competitors to see where you can stand out.

Look at:

Who is your competitor targeting?

What demographics were they appealing to?

Where are they advertising?

What pain points are they stressing?

By analyzing their ads, their messaging, and their brand, you can compare them to find out the gap you can fill. That’ll help you better articulate your brand’s differentiation.

So, how do you do this – visit your competitor’s websites and look at their products, reviews, and content. And check out their social media to observe who comments, likes, and shares. Moreover, you can use tools like Ahrefs, Semrush, or Ubersuggest to know what keywords they rank for, where their traffic comes from, and what content performs best.

But don’t copy your competitors, just look for opportunities to differentiate your brand.

Create a buyer persona

To find your target audience, their frustrations, pain points, and difficulties are what matter most. Now, it’s time to build buyer personas that represent your ideal customers.

To create a detailed target audience persona, you need:

• Age
• Gender
• Job title
• Location
• Lifestyle
• Goals
• Values
• Favourite social media platforms
• Language they use
• Buying habits
• Desktop or mobile preferences

You can use tools like Google Analytics or Meta Insights to check out your current customers to create your target audience profile.

Check out your target audience’s most active channels

Once you’ve defined your market research and built your target audience persona, you need to find out where they’re active (which platform).

By looking at the primary segment parameter, such as age, location, or gender, you can research platform preferences. You can look at Google Analytics or get valuable insights from sources like Statista, Google Dataset Search, or Pew Research Center.

For instance, Statista provided the social media platforms with more active users that you can choose for your marketing campaign in 2025.

Image Source: Statista

Run A/B Tests

To find your target audience, it’s essential to understand them. One effective method is A/B testing. This allows you to refine your conclusions, correct any errors in your customer personas, and even discover new segments to help define your target audience more clearly.

So, theelements you need to do A/B testing for your ad campaign:

• Headlines
• Descriptions
• Calls to action (CTA)
• Images
• Channels

When you know exactly who you’re speaking to, everything becomes easier – your ads convert better, your content resonates deeply. Because you need real connections. So take your time to do the research to create your personas.

Don’t be afraid if you fail. Because once you truly understand your audience, you stop selling and you build trust, love, and loyalty with your customers.

So What’re You Waiting For? Find Your Target Audience Today!

Many companies don’t give attention to finding out their target audience. Instead, they adopt a broad method and hope for positive outcomes.

When you invest time and effort to understand and connect with your target audience, you can achieve a return on investment (ROI) in your marketing campaign. You can boost brand awareness and foster customer loyalty.

If you’ve no idea how to reach your target audience, reach NB Marketing Solutions today to reach and attract your customers.

Reach us now, it’s time to find new customers for your brand.