Client Overview:

Bala Murugan, owner of Anisha Auto Consulting & Real Estate, approached NB Marketing Solutions with the goal of increasing the shop's local online visibility. Anisha Auto, a small business located in the heart of the city, offers a range of automotive consulting services and real estate solutions.

Challenges Faced:

Anisha Auto Consulting & Real Estate faced challenges in standing out among competitors due to limited online visibility. Potential customers were unaware of the services offered, leading to a potential loss of business. The absence of a robust online presence made it difficult for the business to attract local customers.

Strategy Implemented:

NB Marketing Solutions devised a comprehensive strategy centered around creating and optimizing a Google My Business (GMB) profile for Anisha Auto Consulting & Real Estate. The strategy included the following key steps:

1. GMB Profile Creation:

We initiated the process by creating a detailed and accurate GMB profile for Anisha Auto Consulting & Real Estate. This included providing essential business information such as name, address, phone number, business hours, and a brief description of services. Ensuring consistency with the information on the business website was crucial for credibility.

2. Visual Content Enhancement:

To make the GMB profile visually appealing, we uploaded high-quality images of the shop, its interior, and the team. Visual content is essential for creating a positive first impression and instilling confidence in potential customers.

3. Keyword Optimization:

We strategically incorporated relevant keywords related to automotive consulting and real estate services within the GMB profile. This helped improve the shop's visibility when users in the local area searched for related services on Google.

4. Customer Reviews and Ratings:

Encouraging satisfied customers to leave positive reviews on the GMB profile was a key aspect of our strategy. This not only influenced potential customers but also contributed to the overall credibility of Anisha Auto.

5. Regular Updates and Posts:

We maintained an active GMB profile by regularly posting updates, promotions, and relevant content. This demonstrated to both customers and search algorithms that the business was active and engaged with its audience.

Results Achieved:

The implementation of the GMB strategy yielded significant improvements in Anisha Auto Consulting & Real Estate's online visibility and customer engagement:

1. Increased Visibility in Local Searches:

Anisha Auto Consulting & Real Estate saw a notable increase in its appearance in local search results, making it more visible to potential customers in the vicinity.

2. Improved Customer Trust and Credibility:

Positive reviews and a well-maintained GMB profile helped build trust among potential customers, positively impacting the overall credibility of Anisha Auto Consulting & Real Estate.

3. Enhanced Customer Engagement:

Regular posts and updates facilitated ongoing engagement with the local community, keeping the business top-of-mind for potential customers.

Conclusion:

By strategically leveraging Google My Business, NB Marketing Solutions successfully enhanced the online visibility of Anisha Auto Consulting & Real Estate. The increased visibility, positive customer engagement, and improved credibility contributed to the growth of the business within the local market. The case highlights the effectiveness of a well-optimized GMB profile in transforming the online presence of a small business.