Entry-Level Social Media Marketing Jobs For Freshers

Social media marketing jobs for freshers were once hard to find – especially when you’re just starting with no experience.

What if we told you that your degree, GPA, or even your study history don’t matter when it comes to social media marketing jobs?

That’s exactly why entry-level roles in social media are so valuable right now. Today, brands are looking for creative thinkers – people who think outside the box.

Sounds similar, right?

All you need is curiosity, creativity, and a willingness to learn.

So, if you’re eager to enter into digital marketing, more specifically into social media – there are roles for you.

We’ve come across the entry-level social media marketing jobs for freshers in 2025. You’ll get a clear picture of what roles are available, what they involve, and how you can prepare (primary skills you need) – with zero experience.

Why Are Social Media Marketing Jobs For Freshers in High Demand?

Today, social media has become one of the most powerful marketing tools for business. Over 5.42 billion social media users exist.

And guess what? So, companies need employees who understand social media platforms – especially YouTube, Facebook, Instagram, LinkedIn, X, Pinterest, and so on. Just because these platforms are where people spend hours daily. More importantly, these apps are sticky – which engage and retain customers.

Image Credits: Datareportal

To connect with them, advertisers are needed. That’s exactly why social media marketing jobs for freshers are popping up everywhere right now.

With the understanding of social media platforms and soft skills, you too can break into the world of social media marketing.

Top Reasons To Build a Career in Social Media Marketing Jobs For Freshers

Here are some top reasons to start your career in social media marketing for freshers.

• No Degree Needed: You don’t need a degree in marketing to land your first job. If you understand how social media platforms work – you can create engaging content.
• Work From Home: Many companies offer work-from-home or hybrid options, which give you flexibility – so you can work from home, a coffee shop, or anywhere.
• Expand Your Career Quickly: Gaining knowledge and sufficient experience, your role may also expand. You can become a strategist, team lead, or launch your own agency.
• Work Across Multiple Niches: You get the opportunity to work with niches like fashion, cuisine, health, finance, technology, and so on. This helps you understand different audience behaviors, marketing styles, and content strategies – valuable to grow your career.

Entry-Level Social Media Marketing Jobs For Freshers in 2025

Entry-level social media marketing roles are perfect for someone like you.

You have various departments in digital marketing, each relying on different aspects of marketing. In this, we’ll share some entry-level high-paying digital marketing jobs for freshers with a salary range that have gained popularity in 2025.

• Social Media Assistant
• Engagement Coordinator
• Social Media Metrics Analyst
• Paid Media Specialist
• Copywriter
• Graphic Designer
• Marketing Intern

1. Social Media Assistant

You’ll work closely with social media managers (seniors in marketing) and learn the ins and outs of how brands create content, engage with their target audience, and grow their brand.

One of the best entry-level social media marketing jobs for freshers who want to earn a high salary with hands-on experience in managing their company’s online presence.

What you do: Scheduling posts, engaging with followers, tracking analytics, trend research, cross-platform coordination, and monitoring brand growth.

What you need:

• Social media platform knowledge
• Content calendar organization
• Content Scheduling
• Community Management
• Basic Analytics
• Current trend Awareness
• Communication skills

Tools to learn: Familiarize with social media tools like Canva, Buffer, Hootsuite, Later, Meta Business Suite

Where you can work: Digital marketing agencies, brand marketing teams, startups, influencer teams, media companies

What you can get: On average, you can earn around ₹1.2L – ₹4.8L/yr.

Below is a sample job description for a social media assistant you might find on a platform like LinkedIn.

Image Credits : LinkedIn

2. Engagement Coordinator

Many social media managers across a company want certain things to be posted to maintain their potential customers. For this, they need employees who are able to manage multiple tasks.

So, the engagement coordinator role is open for you – to engage with customer interaction in real time.

It’s one of the best entry-level social media marketing jobs for freshers because it helps you sharpen your communication skills, learn brand voice, and understand how customers interact with your brand content.

What you do: Engage with customers in a brand-friendly tone, monitor brand mentions across platforms, handle customer queries, defuse negative situations, and collaborate with the social team to bring positive conversations.

What you need:

• Strong communication
• Strong organization
• Brand voice consistency
• Community Engagement
• Data-Based Decision-Making
• Multitasking

Tools to learn: Familiarize with tools like Sprout Social, Hootsuite, Buffer, Meta Business Suite, Mention, Sprinklr, and Canva.

Where you can work: E-commerce brands, startups, influencer agencies, customer support teams, SaaS companies, and social media agencies.

What you can get: On average, you can earn around ₹4 L - ₹6.5/yr.

Below is a sample job description for an engagement coordinator you might find on a platform like LinkedIn.

Image Credits: LinkedIn

3. Social Media Metrics Analyst

Today, marketing roles have become more data-driven, so a social media analyst needs to dig into the data, analyze it, and draw actionable insights.

You’ll be the marketer behind the metrics – reach, engagement, clicks, conversions, and more. So, the question you’ll be asking, what’s working and what needs to be changed for better performance.

What you do: You track and analyze performance metrics, run A/B tests, identify current trends, suggest optimizations based on insights, and help to achieve the brand’s goal.

What you need:

• Data Analysis
• Curiosity
• Experience with running experiments
• Strong presentation skills
• Critical thinking
• Performance tracking

Tools to learn: You need to familiarize yourself with tools like Google Search Console, Google Analytics, Meta Insights, Hootsuite, Buffer, and Google Sheets.

Where you can work: Digital marketing agencies, in-house marketing teams, analytics firms, e-commerce businesses, SaaS companies, and even startups.

What you can get: On average, you can earn around ₹1.8 - ₹7.5 L/yr.

Below is a sample job description for an engagement coordinator you might find on a platform like LinkedIn.

Image Credits: LinkedIn

4. Paid Media Specialist

Curious about how your favorite brand ads follow you across platforms when you’re looking for something – with the help of a paid marketing specialist.

This is one of the high-impact entry-level social media marketing jobs for freshers who want to dive into paid advertising.

What you do: Launch and monitor paid ad campaigns, create and test ad creatives, track performance across platforms, optimize ads for better ROI, fix deviations, maximize profits by adjusting bidding strategies, and generate reports on campaign results.

What you need:

• Pay-Per-Click (PPC) management
• Campaign optimization
• Ad copywriting
• Budget tracking
• A/B Testing
• Data Reporting

Tools to learn: Familiarize with tools like Google Ads, Meta Ads Manager, LinkedIn Ads, Pinterest Ads, Twitter Ads, Google Keyword Planner, Google Analytics, Google Sheets, Adobe Illustrator, and Google Tag Manager.

Where you can work: Digital marketing agency, e-commerce company, startups, SaaS brands, real estate firms, and any business actively running performance marketing campaigns.

What you can get: On average, you can earn around ₹3 L - ₹14 L/yr.

Below is a sample job description for a paid media specialist you might find on a platform like LinkedIn.

Image Credits: LinkedIn

5. Copywriter

When it comes to building a brand online, content matters – where copywriters come in.They knew how to use words to leave a lasting impression across each platform.

What you do: Create and adapt written content for different social media platforms, write ad copy and captions, craft captions and calls to action, proofread and edit posts, and ensure every content reflects the brand voice.

What you need:

• Copywriting
• Research
• Adaptability
• Positioning
• Creativity
• Proofreading

Tools to learn: Familiarize with tools like Grammarly, Hemingway Editor, Google Docs, Copy AI, Jasper AI, Canva, BuzzSumo, SurferSEO, and Google Keyword Planner.

Where you can work: Marketing agencies, in-house teams, e-commerce, startups, media firms, and even freelance projects.

What you can get: On average, you can earn around ₹2 L - ₹10.8 L/yr.

Want to know how to do keyword research using Google Keyword Planner? Click here How To Use Google Ads Keyword Planner For SEO in 2025

Below is a sample job description for a copywriter you might find on a platform like LinkedIn.

Image Credits: LinkedIn

6. Graphic Designer

While the demand for graphic designers may not be skyrocketing, there are still plenty of opportunities still exist in digital marketing.

Today, everyone needs a graphic designer – because digital ads are highly performing, so every brand needs a unique design to stand out. We can have AI, but you can’t be replaceable while designing with creativity.

What you do: Create social media post graphics, design promotional visuals, develop illustrations, revise and refine designs based on feedback, and collaborate with the marketing team.

What you need:

• Creativity
• Visual Storytelling
• Attention to Detail

Tools to learn: You need to familiarize yourself with design tools like Adobe Creative Cloud, Canva, Figma, and Blender.

Where you can work: Creative agencies, marketing firms, tech startups, journalism outlets, and e-commerce companies

What you can get: On average, you can earn around ₹1.5 L - ₹7.5 L/yr.

Below is a sample job description for a graphic designer you might find on a platform like LinkedIn.

Image Credits: LinkedIn

7. Marketing Intern

You’ll work closely with different teams and learn how marketing campaigns are planned, executed, and analyzed. Your day-to-day tasks can change depending on the team you’re working with.

This is one of the best entry-level social media marketing jobs for freshers to start your career in the marketing industry.

What you do: Research social media trends, assist in creating campaign reports, create engaging content, support the creative team with ideas, and perform customer engagement tasks.

What you need:

• Research
• Content writing
• Data collection & reporting
• Creative thinking
• Team collaboration
• Strong communication skills
• Curiosity

Tools to learn: Familiarize with tools like Canva, Google Docs & Sheets, Meta Business Suite, ChatGPT, Grammarly, and more AI tools.

Where you can work: Startups, digital marketing agencies, media firms, e-commerce, and so on.

What you can get: On average, you can earn around ₹0.6 L - ₹5 L/yr.

Below is a sample job description for a marketing intern you might find on a platform like LinkedIn.

Image Credits: LinkedIn

Develop Your Social Media Skills To Land Your Dream Role

So, now you know that social media marketing is one of the good career options for you. If you want, you can become skilled in social media marketing by choosing NB Marketing Solutions. We help you learn every concept of social media from basic to advanced at an affordable price with the flexibility of learning.

Social media is an exciting field that combines creativity, strategy, and meaningful engagement in the world of digital marketing. If you start your journey with us, you will embrace challenges, seize opportunities, and be able to take a path toward a successful career.

Enroll today in our digital marketing course in Tamil to start your social media marketing career today!