If you’ve Googled ‘how to become a digital marketer,’ you’ve probably come across countless articles, courses, and tutorials that advise – ‘Start learning SEO’, ‘Create a portfolio’, ‘Become a social media expert’, or ‘Network more to connect with businesses’. With so much advice, it’s easy to feel frustrated about where to start.

Nowadays, you often see job listings for digital marketing roles that requires 2-4 years of experience, leaving you to wonder,

How am I supposed to get started without any experience?

This is a common challenge for beginners eager to start a digital marketing career. But remember, you don’t need to learn everything, and you don’t need years of experience to become a digital marketer because experience isn’t the only thing employers are looking for.

In this blog, we will provide you with step-by-step guidance on how to become a digital marketer and start your career, even if you have no formal experience.

Can You Become a Digital Marketer with No Experience?

Yes, you can. It’s possible to start your career with no experience. Your journey will be easier if you have prior knowledge of digital marketing. The great thing about marketing is that resources are everywhere – blogs, videos, podcasts, and online digital marketing courses that can help you learn, even if you’re just a beginner.

As a beginner you don’t need advanced knowledge, what you need is – a basic understanding about what is digital marketing and how it helps brands connect with their target audience. For this, you can get help from online resources. If you’re passionate about starting your career in digital marketing, this content will help you to become a digital marketer within just three steps.

How to Become a Digital Marketer?

Before becoming a digital marketer, you need to understand what is digital marketing and what digital marketers do. By knowing this, you can get a clear idea about what you are going to do in this growing field.

Digital marketing is the process of marketing or promoting products or services through digital platforms like social media, search engines, emails, and websites. It can be only done by a marketer who has a great understanding of customer behaviour and utilizes digital platforms to reach the target audience, generate leads, build brand awareness, and drive sales.

So, if you’re looking to become a digital marketer, it’s not just about learning tools - it’s all about utilizing them strategically to help businesses grow.

But how can I get started without prior experience in the field?

You need to take three steps toward building your skills to enter digital marketing.

• Develop your digital marketing skills.
• Build your resume focusing on your skills.
• Start gaining practical experience to develop your skills

3 Steps to Become a Digital Marketer with No Experience

STEP 1: Develop Your Digital Marketing Skills

The first step to begin your career in digital marketing – acquire marketing skills to develop your knowledge and understanding.

You can learn marketing skills through online digital marketing courses where you can have an instructor with experience on real-world projects and they can clear all your doubts and input strategies, tactics, and algorithms that apply to digital platforms.

You can learn skills, but it doesn’t matter. You need to get hands-on experience with tools and strategies you’ll be using every day.

Digital Marketing Components You Need to Learn

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) or Pay Per Click (PPC)
• Content Marketing
• Social Media Marketing
• E-mail Marketing
• Web Analytics
• Mobile Marketing and so on.

You can’t become a digital marketer without learning these key technical skills. Allocate a few hours every day to learn and practice these skills to build a portfolio.

Build Your Portfolio

By enrolling in an online digital marketing course, you will gain hands-on experience related to digital marketing skills like creating blog content for a website, or social media page to practice digital marketing strategies.

You need to showcase your work by documenting your successful projects with key metrics and results. A strong portfolio is proof of your capabilities and experience helps you to stand out from your competitors.

STEP 2: Build Your Resume Focusing on Your Skills

Listen to us, building a perfect resume is the most important step to help you catch the recruiter’s eye. To get noticed to must keep your resume relevant to digital marketing.

Why a relevant information is important?

You’re reading this blog because you’re interested in cracking a digital marketing job. If we include how to make pizzas, would it appeal to you? No.

It would have thrown you off because it’s not what you’re wanting for.

Recruiters filter out resumes to find candidates with suitable skills and experiences to grow their business. That’s why putting every piece of relevant information on your resume matters.

So, what should you include on your resume?

It does not matter whether you’re a fresher or have work experience in another field. For a digital marketing job, your resume should showcase the skills and experiences that you deliver. Something you’ve learned either in your previous job or during your digital marketing course can help.

Here’s what you should include:

Soft Skills

• Communication: Digital marketing is about conveying your idea or views to your target audience. Practice your writing skills by creating social media posts or starting a blog to improve your communication skills.
• Creativity and Innovation: Creative thinking and innovation are the keys to marketing. You don’t need to be creative just try strategies to connect with target audience to lead conversion.
• Quest for Learning: If you’re passionate about digital media you can update yourself with ongoing trends, strategies, and algorithms. This is one of the most important factors recruiters look for.
• Collaboration: Working in marketing is about collaborating with various departments – Designers, SEO, PPC, and other teams to run a successful campaign.
• Basic Computer Knowledge: With basic knowledge of computer and technology is enough to handle your client’s projects.

Hard Skills

• Writing and editing skills: Writing and editing skills are essential in every marketing role if you plan to become a digital marketer. These skills will help you to improve and upgrade your career in the future.
• Specific marketing skills: While enrolling in an online course, you may come across many hard skills like SEO, PPC, social media management, affiliate marketing, and so on. Just add any one of the skills you love the most and want to start your career in that particular field.
• Data analysis and research: You want to gather insight about your target audience and competitors to create successful campaigns. Learn tools like Google Analytics to demonstrate the ROI for your marketing efforts.
• Project management: You have to work with multiple clients, projects, and campaigns so you can meet deadlines to prioritize your workload.

Add Relevant Certification to Add Credibility

You’ve learned some digital marketing skills in strategizing ad campaigns, or you’ve learned to write blog posts and social media posts.

But how do I prove my skills to employers when I have no experience?

Digital marketing certification helps to give you room to add credibility to the skills you will apply in your job. So, choose a best digital marketing course in Tamil today!

STEP 3: Start Gaining Practical Experience to Develop Your Skills

Experience is not what you gain from your courses, you will gain from your job role. Incorporating you in this field helps you to gain more practical experience by working with your clients and peers.

Internship/Entry-level Jobs

Though it is possible to start your career in digital marketing without experience, you should look for ways to develop your experience in this industry. The more experience you have can attract your potential employers. 

You can join as an intern/entry-level job role that will give to get marketing experience to become a digital marketer. Moreover, after completing a course in a prestigious institute, you can get an internship role to develop your skills. You need to look for job roles where you can grow your expertise in areas like SEO, PPC, content marketing, or social media management. Internships or entry-level jobs are often designed to give you exposure to various marketing tools, campaigns, and strategies that will boost your confidence and resume.

Jobsites

You should check the internship/entry-level job roles on online sites

• LinkedIn
• Naukri
• Internshala
• Indeed
• Glassdoor

You need to check the job roles carefully before applying for a suitable role where you can develop your skills you want to specialize in.

Want to Become a Digital Marketer with No Experience?

Digital marketing is a competitive and rapidly growing industry, and it can feel overwhelming to get started. However, with a good mindset and willingness to learn, you can become a digital marketer with no experience.

By enrolling in a top-notch online digital marketing course, you’ll gain the essential skills to become a digital marketer. Moreover, your dedication, passion, and consistency pave the way to start your digital marketing career.

Enroll in a course with NB Marketing Solutions and start your journey toward landing your first digital marketing job!