Google Virtual Try-On: Try Your Clothes Before Adding to Cart

The way customers shop has evolved! From local stores to tapping the buy now button on ecommerce apps. While online shopping offers convenience, it also comes with hesitation. One major reason is uncertainty: Will this really suit me? Will the color match my skin? Will the fit look the same for me?

Ecommerce stores experience an annual loss of $18 billion in sales revenue due to cart abandonment. They can have many reasons, but one of them is the shopper’s hesitation to buy online apparel. That’s why Google introduced a virtual try-on feature for online shoppers.

Shoppers avoid online fashion products because they cannot visualize how the clothes fit them. This hesitation directly impacts ecommerce conversions and return rates.

To avoid this problem, Google introduced a virtual try-on feature for online shoppers in India. This helps shoppers virtually preview how an apparel looks for their body type, tone, and size. When they try products virtually, they engage more, return less, and build stronger trust with the brand.

Google Virtual Try-On Now Available in India

Google has officially announced that its AI-powered virtual try-on shopping feature, first announced back in May and gradually rolled out to selected countries in July, has now finally expanded to India this December. It works across Google Search, Google Shopping, and even products appear in Google Images.

Image credits: Google blog

This feature lets shoppers try on billions of apparel items that are listed on its Shopping Graph. You just need to upload a full-length photo to see how a clothing item looks on your body type.

How to Use the Google Virtual Try-On Feature?

Here is how to use Google’s AI-powered virtual try-on feature to check out which product perfectly fits you. Follow these three simple steps to virtually try-on the products you like.

STEP 1: Browse what you need

Start by searching for what you want on Google Shopping. Whether you are exploring shirts, dresses, or pants, simply tap the “try it on” icon available on product listings.

STEP 2: Upload a photo

Next, upload your full-length photo. Use a full-body shot image with good lighting and fitted clothing. Within a few moments, Google’s AI will overlay the garment on your photo, which gives a realistic look before you add it to the cart.

STEP 3: Save it

Once you like what you see, you can compare styles, save favorite looks, revisit past try-ons, and share them with friends for a quick style check.

Why Google Virtual Try-On Matters for Ecommerce Business?

Google’s virtual try-on feature marks a major shift in online apparel shopping. This removes a huge barrier that stops shoppers from completing orders. Moreover, you have more benefits from this feature.

Here’s why you need to pay attention:

• Increased engagement: Google’s virtual try-on feature drives shoppers to interact longer with your product listings. When shoppers can explore how an outfit looks on their own body type, they naturally spend more time reviewing items, which can increase interest and buying intent.
• Higher conversion rates: When a shopper can see a product on themselves, it removes a major level of uncertainty. With visual clarity, shoppers make a fast decision that paves a path from browsing to purchase much smoother way.
• Personalization and trust: Virtual try-on creates a personal shopping experience by showing exactly how the product fits in real life. With visual clarity, shoppers can trust their purchase decision and can reduce fit anxiety.

What Ecommerce Advertisers Need to Do?

Google’s virtual try-on changes the way people shop for clothes online, so ecommerce advertisers need to make a few smart updates to stay visible.

• Optimize for visual search: Make sure your product feed contains structured apparel attributes like sleeve type, neckline, fit, fabric, and style. These details help Google identify your listings correctly and match them with shoppers searching through AI and visual discovery.
• Competitive pricing: Shoppers compare prices in Google Shopping. If your product looks similar to another branded product, but costs more, customers can pick the cheaper option. So, reviewing your pricing can influence purchase behavior.
• Use high-quality product images: Google’s virtual try-on relies heavily on clean, high-quality apparel images to generate accurate previews. When you follow consistent lighting, angles, and product clarity, you have a better chance in Google search and AI-powered listings.
• Add product details: Google identifies clothes through material, fit, sleeve type, and style. Adding these product details to your product feed helps Google match your product to the shopper.

Upgrade Your Product Feed with Google Virtual Try-On Feature

Google’s AI-powered virtual try-on is a major shift in how shoppers discover and purchase clothing online. With this, shoppers can see a realistic fit and style before making a purchase. But an ecommerce business needs to adopt high-quality images, stronger product data, and competitive pricing that can convert prospects into customers.

Want to appear your ecommerce products on Google and AI search? Contact NB Marketing Solutions now to create an interactive and personal experience with shoppers.

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