Free Digital Marketing Tools for Beginners [Top 6 List]

Today, we have several new tools, trends, tricks, tips, and strategies to discover and incorporate into marketing strategy. But it is tough for new learners to keep up with everything. As an advertiser, we advise new learners to learn free digital marketing tools without spending a single rupee.

You don’t need premium subscriptions. Knowing the free tools can give you hands-on experience and help you build the skills that employers actually look for.

In this blog, we will break down the top free digital marketing tools for beginners that are easy to use and level up your skills.

Free Digital Marketing Tools You Need to Learn

Here are the top free digital marketing tools for beginners you need to learn in 2025.

• Google Analytics
• Google Search Console
• Google Trends
• Canva
• Ubersuggest
• WordPress

1. Google Analytics

Google Analytics is one of the free digital marketing tools that helps to optimize your website by analyzing its valuable data. This is a basic tool for website analytics. With this, you can investigate how the customers interact with your website. Without this, it is hard to operate as a digital marketer in any field.

With Google Analytics, you can see:

• Real-time report: You can see how many visitors are on your site, which pages they’re visiting, which pages they spend the most time on, which platforms they’re coming from, and more.
• Audience report: You can see active users, new users, sessions, average session duration, views per session, and total revenue.
• Audience demographics: You can see age, gender, interest, location, behavior, device type, etc.
• Conversion: You can analyze the conversion list that comes from a purchase or newsletter sign-up.

2. Google Search Console

One of the free digital marketing tools for beginners is Google Search Console. With this, you can monitor how Google views your website and figure out how to improve your organic ranking. You can look at in-depth insights on how much traffic and clicks you are getting.

This is a great tool for small to large-scale businesses to look out what’s wrong with their website and what needs to be done to fix it. So, beginners who love working in the big marketing sector don’t forget to understand this platform.

With Google Search Console, you can see metrics:

• Total clicks: The number of clicks that happen when a visitor selects a link to your website from Google.
• Total impressions: The number of times your website links appeared in the Google search result pages (SERPs).
• Average click-through rate (CTA): The number of clicks on your website relative to impressions. For instance, if your page appears for 20 searches and generates 10 clicks, then your CTR is 50%.
• Average position: You can view the average ranking position of your website page in Google search results.

Moreover, you can also view rich search results, mobile site performance, referring domains, better-performing keywords related to your niche, and high-traffic pages and queries.

3. Google Trends

Google Trends is a free digital marketing tool that visualizes trending topics, news, and search terms or keywords over time across languages, locations, and industries. With the help of this tool, you can get the attention of your target audience through the information or content that is relevant to them.

With Google Trends, you can see:

• Find interesting topic: This shows you how much interest surrounds a specific search term or keyword, so you can figure out whether it’s worth creating content about it or not.
• Compare keyword popularity: It compares two or more search terms to see which one has higher search interest.
• Identify seasonal trends: Some topics peak at certain times like “fitness challenges” in January or “travel ideas” in summer. Google Trends helps you understand these patterns so you can plan your campaign for maximum reach.
• Keyword research: It delivers data with monthly search volume, so you can find related search queries that are on the rise to add to your keyword list.

4. Canva (Free version)

Canva is a free and paid design platform that lets you create images using custom images, icons, shapes, colors, and fonts from the Canva catalog. This beginner-friendly tool is a simple way to design your own logos, posters, social media posts, presentations, infographics, or graphs based on your company’s needs.

5. Ubersuggest (Free version)

Ubersuggest is one of the best free digital marketing tools for search engine optimization (SEO). This keyword research tool is easy for beginners because the dashboard is simple to navigate, so you can find the data quickly.

Well, it is also available in a paid version. So, you have only three free searches per day on the free version. So, use it wisely by entering a root keyword or domain that you want to research. With the free version, you can see keyword information such as total search volume, difficulty, and paid difficulty to run a campaign around the keyword.

Moreover, with Ubersuggest (free version), you can see:

• Search volume: You can see how many visitors search for a keyword each month. This helps you understand the demand before creating content.
• Keyword difficulty: This shows how hard it is to rank for a particular keyword organically and see the competition for paid ads.
• Content rank on top pages: You can see which articles or blog posts currently rank for your target keyword, how much traffic they get, and how many backlinks they have.
• Keyword suggestions: This lists out long-tail variations, question-based keywords, and related terms.
• Basic site audit insights: With the free version, you can see the website’s overall SEO score, major issues, page speed insights, and quick fixes for better performance.

6. WordPress

WordPress is a content management system (CMS) that’s available for free. It lets you create your own website without ever needing to look at code. It offers a simple dashboard to manage your site using certain themes and plugins.

With this, you can even become a blogger who creates and manages a website or blog with ease. For instance, you have a passion for fashion and want to share your tips or ideas with others. With WordPress, you can easily set up a blog, customize the theme to reflect your niche, and start publishing your content for your audience. Moreover, if you get more audience, you can also provide space for paid ads on your platform to generate revenue.

With WordPress, you can create:

• Blogs: You can publish articles, optimize keywords, add meta tags, and structure your content in a way that helps you appear in Google search results.
• Professional business websites: It offers thousands of themes and plugins to design a website without coding.
• Landing pages: You can create conversion-focused landing pages for lead generation, webinars, free workshops, or product launches using Elementor.
• Ecommerce websites: Want to sell digital products, courses, or physical items? WordPress integrates with WooCommerce to let you build a complete eCommerce store for free.
• Portfolio: This is ideal for freelancers, advertisers, designers, and creators to showcase their work professionally without hiring a developer.

Learn More Advanced Paid and Free Digital Marketing Tools from Us

So why wait? Start using these free digital marketing tools to level up your skills today.

But once you’ve mastered the free tools and want to move into advanced platforms like premium SEO tools, automation systems, CRM software, AI-powered analytics, and paid advertising dashboards, you’ll need perfect guidance with practical projects.

For this, you can reach NB Marketing Solutions to enroll in our upcoming full-stack digital marketing course. You’ll get hands-on experience with advanced tools, learn 30+ modules, can do real projects under our expert training to build job-ready skills

Want to become a skilled digital marketer? Call us today to book your seats!