Social Media SEO Strategies in 2025

Social media SEO is a hot topic in the digital marketing industry. Well, social media and search engine optimization (SEO) occur separately.

Google remains the top search engine as you use SEO to attract as many eyes as possible with a specific keyword. Today, nearly 65.7% of Gen Z and millennials use social media platforms to find answers to their queries. So, it’s time to unite them.

If you’re already optimizing your website for SEO, why skip it for social media? With the right strategies, you can boost your visibility, increase engagement, and drive traffic from both search engines and social media platforms at once.

In this blog, we’ll show you what social media SEO is, the importance of social media SEO, and top social media SEO strategies to boost your social media presence.

What is Social Media SEO?

Social media SEO is the process of optimizing your social media profiles and posts with specific keywords to increase visibility in social media search results. This helps to attract potential customers and boost visibility when customers search for topics relevant to your brand.

For instance, if you search for the best restaurants in Hyderabad. You can go to YouTube, Instagram, or any other social media platform to find information or recommendations.

This is how customers use social media SEO to find information for their queries. Moreover, social media SEO has three aspects:

1. You can boost your brand’s visibility by optimizing your social media profiles to appear in search engines like Google and Bing. This is particularly effective for branded keywords, such as the company’s name.

For instance, when you Google search for “Zomato,” it displays the company’s website, Instagram profile, YouTube channel, X page, and Facebook Page on the first page of results.

2. You can improve your social media posts’ visibility by optimizing them for each platform’s search engine. Using relevant keywords in your content helps your posts rank higher.

For example, if you search for “how to straighten your hair” on YouTube, it shows a list of video content relevant to the keyword.

Image credits: YouTube

3. Social media SEO is a powerful way to drive traffic to your website. While search engines like Google don’t directly use social signals for rankings, you can still optimize social posts to redirect customers on social media to your website.

For instance, when you search for “hair gel” on Instagram, YouTube, or Pinterest, the creator redirects customers straight to the brand’s website (which comes under affiliate marketing) on the related topic.

Why Social Media SEO is Important?

While social media and SEO are different strategies, they can complement each other. The difference between search engines and social media platforms is blurring – because the goal is same – to bring visibility.

Today, customers are using social media to find answers to their questions.

The big question is, why are people using social platforms as search engines?

Customers are already spending a lot of time on social media. The average person spends over 2 hours and 35 minutes a day scrolling through social media. So instead of switching to Google, many prefer to search directly where they’re already active.

By optimizing, you can see a lot of benefits:

• Broaden your reach: Sharing your SEO optimized content on social media platforms broadens your reach. You don’t limit your content to customers. Instead, you allow prospects interested in your industry to read, share, and interact with your content.
• Grow your website traffic: You can increase your traffic through social media posts. Social media can direct customers to your content, even if they’re not searching for those topics on Google.
• Increase your brand awareness: You can boost social media posts to reach prospects similar to your target audience, which can help grow your brand awareness and website traffic.
• Expand your local search visibility: With an optimized profile, you can appear in local searches. If customers see your business appear multiple times, you can confirm your business is genuine and trustworthy.

Which Social Media Networks are Best For SEO?

Some of the best social media platforms that support social media SEO efforts include:

• Facebook
• YouTube
• LinkedIn
• Instagram
• X (Formerly Twitter)
• Pinterest
• Reddit
• Quora

Top 8 Social Media SEO Strategies in 2025

Here are some social media SEO strategies you may try, and these strategies really work in social media platforms to increase your brand visibility.

1. Include social sharing buttons on your website

Are they a powerful tool to amplify reach, or just visual clutter slowing down conversions? Well, social sharing buttons can be effective, but it depends on where you place them.

When used strategically, social sharing buttons can drive engagement. For instance, adding them to blog posts makes it easier for readers to share valuable content with their networks. Over 94% of customers share blog content because they think it’s helpful to others.

But, placing social sharing buttons on landing pages can be distracting. Recent study found that removing social sharing buttons increased click-through rates by 11.9%. Why? Because fewer distractions keep customers focused on specific action – signing up, downloading, or purchasing.

Image credits: Hootsuite

So, place social sharing buttons where sharing makes sense (like homepage, blogs, guides, or resources). You can run A/B tests to understand what works best for your audience and determine the placement on your site.

2. Integrated keyword strategy

The gap between social media and search engines is blurring. This shows the keyword strategy you use for your website extends to your social media presence.

You cannot copy-paste your website keywords into every post. Do keyword research for SEO and find what keywords are popular for your niche. You can write down the list of the top keywords and start creating your social media posts. But don’t overload your posts with too many keywords.

Here’s how to identify the right keywords:

• Think like your audience: What words or phrases would customers use if they couldn’t recall your brand name? For example, instead of “Nykaa,” they might search for “fashion app” or “makeup app.”
• Choose specific terms or long-tail keywords: If “best restaurant” feels too crowded, try “budget-friendly restaurant” or “best restaurant in Hyderabad.” The specific keywords often deliver higher intent and less competition.
• Use your existing SEO research: If a specific keyword performed well on your website, test it on social media too – it may bring the same audience.
• Use keywords related to each social platform: A vegan restaurant might optimize for “best vegan restaurant in Hyderabad” on Facebook to attract local diners, while on YouTube, it could use “budget-friendly vegan restaurant in Hyderabad” to appeal for recommendations.

3. Include Links in Social Profiles

Just like SEO, content that performs well on social media has a higher chance of being shared. You can get more backlinks, which signals to search engines that your content is valuable.

But where should you actually place these links?

• Start with your bio: Think of it as your business card. Include key details like your company name, website, phone number, and address (if applicable), and add a direct link to your site or your landing page.
• Use links in your posts: Platforms like X, Facebook, and LinkedIn allow clickable links in posts, so it’s easy to direct traffic to your site. But platforms like Instagram don’t allow clickable links in captions, so use CTA such as “Link in bio”.

Image credits: Instagram

Why does this matter? Adding links across your social channels improves customer experience, helps customers find and trust your brand, and boosts your brand’s authenticity.

4. Use a consistent profile and images in all your social media profiles

Social media SEO helps to increase your brand visibility when you use the same profile name, bio, and images across all platforms so customers and Google can easily connect the dots. For example, creator Apoorva kept her name and profile image (slightly different) consistent across Instagram, YouTube, and Pinterest.

Image credits: Instagram

Image credits: YouTube

Image credits: Pinterest

When you search “the rebel kid" on Google, her verified profiles dominate the results, making her brand easy to trust.

5. Incorporate relevant niche-related keywords

Adding niche-specific keywords to your social media bio makes your profile more search engine-friendly both on social media and Google.

Why does this matter? Not everyone is searching for your brand name. In fact, many potential customers don’t know you exist yet. Instead, they’re typing in broad or niche-specific queries like “best vegan skincare brand” or “affordable travel backpacks.” If your profile includes those keywords, you increase the chances of showing up in those search results.

6. Keep your bio like a meta description

You need a meta description on a webpage – short, powerful, and optimized for both humans and search engines. Likewise, social media also needs a bio to optimize social media SEO.

Your bio is a business card that gives a first impression to understand who you are and what you do. So how do you write a bio?

Here are a few best practices:

• Use keywords naturally: Try something like “Skincare for Acne-Prone skin.” This clarifies your niche and makes your profile more discoverable.
• Include a CTA: Point your customers toward your high-converting page, like a services page, a seasonal offer, or a newsletter signup.
• Update it regularly: Refresh your bio monthly to reflect new trends, launches, or campaigns. This keeps your profile fresh and aligned with what your audience is actually searching for.
• Front-load your keywords: Put your primary keywords at first, as only the first 140 characters often appear in search results.
• Be specific about your value: Instead of writing something vague like “Digital Marketing Expert,” write out who you help and how. For example: “I help food-based niche to increase their conversions through Meta Ads and Google Ads.”

7. Use high-quality images and video

If you want your brand to stand out on social media SEO, quality visuals are non-negotiable. We don’t mean you need a professional DSLR camera to create high-quality images.

Clear, well-composed shots from your phone can be impactful when paired with strong storytelling. You need to show your personality and communicate your brand values that feel authentic.

Here are the top four best practices for shooting scroll-stopping visuals:

• Use your phone’s camera app: Avoid filming directly on Instagram or TikTok. Your camera app gives you better tools to level up your footage.
• Turn on grid lines: Grid and level tools help you balance shots and avoid tilted horizons.
• Mix up your shots: Wide, mid, and close-up shots keep your content dynamic. Wide angles set the scene, mids capture people and products, and close-ups highlight detail.
• Shoot extra footage: Extra footage gives you flexibility when editing Reels, carousels, or Stories.

8. Collaborate with influencers

Influencers are the connectors between brands and audiences. In fact, 24% of shoppers purchased a product because of an influencer’s recommendation. That’s nearly one in four customers making buying decisions based on trust built through social media.

Even if your social media post doesn’t rank on Google and social media platforms. Influencers’ posts will rank higher because they already have certain followers and have certain strategies to rank high – so you can upload the same content on your social media to improve your social media SEO.

Here are some proven ways to collaborate with influencers:

• Sponsored features: Pay influencers to showcase your product in posts, Reels, or Stories. This puts your brand directly in front of their loyal audience.
• Ad campaigns: Repurpose influencer content in your paid ads. Audiences often trust user-generated content (UGC) more than polished brand creatives.
• Product gifting: Send free products in exchange for honest reviews. This works especially well with micro-influencers who have higher engagement rates.
• Co-creation: Partner with influencers to launch new product lines or limited editions. For example, beauty brands frequently release influencer-inspired collections that sell out fast.
• Event collaborations: Invite influencers to product launches or live events.

Choose the right influencers who align with your brand values. The wrong fit can hurt your credibility, while the right influencer can reach your message to your target audience.

Getting Started With Social Media SEO

Whether you’ve already been using social media and SEO or you’re just starting, you now have a clear picture of how the two work hand in hand.

If you already have content and products, the next step is simple: start using social media SEO today. And if you’re looking for guidance on how to level up your social media SEO strategy, reach out to NB Marketing Solutions. Our team can help you bridge the gap between search and social to maximize your reach, visibility, and conversions.