Visual Content Marketing: Types

Visual content marketing is the most powerful way to engage with your target audience. Today, visual content gets 94% more views than text-only content.

Did you know that your customers value images by 40%, color by 39%, and videos by 21%? Plus, 40% of customers appreciate images on company websites.

Do you believe it? Incorporating visuals can connect with your audience, make your content memorable, and improve brand retention.

Here, you’ll know everything about visual content marketing, what it is, the types, and the benefits of visual content marketing.

Why Visual Content Marketing Matters?

Over 90% of information transmitted to the human brain is visual. Visual content speaks directly to the human brain’s tendency to process images more quickly than text. Customers are constantly overwhelmed with information, but visuals can effectively cut through the noise and capture their attention more easily than text. Moreover, they can influence decision-making.

Whether browsing products, reading reviews, or making purchasing decisions, customers rely heavily on visuals for information. High-quality images, engaging videos, and informative infographics can influence decision-making by providing valuable information.

Here are the 5 reasons why visual content matters in digital marketing:

1. It captures your audience’s attention: Customers are naturally attracted to imagery. Visuals like photos, graphics, or videos make your brand promotion, product, or service more appealing.
2. It increases social engagement:  Visual content receives more shares, likes, and comments on social media compared to text-only posts. Only visuals that are relatable and valuable make wonders. When done right, you can improve your engagement rate.
3. It makes your content memorable: People tend to remember 90% of what they see, compared to only 20% of what they read. So, ensure your visual content sticks with your audience for longer.
4. It builds brand identity: Consistent use of colors, fonts, and visual style creates a strong brand identity. This makes your brand recognizable and builds trust over time.
5. It connects emotionally:  Visuals trigger emotions more effectively than words. With this, you can evoke trust, excitement, or inspiration, helping you connect with your audience on a deeper level.

Types of Visual Content

Now, you understand the importance of visual content marketing for your next marketing campaign. Next, let’s see the types of visual content you can use for your brand.

Here are the six types of visual content that will take your marketing campaign to the next level.

• Images
• Videos
• Infographics
• Memes
• Screenshots

1. Images

Images play a crucial role in enhancing the readability and effectiveness of your content. When you split up your body of text with relevant visuals, customers get engaged and increase the chances of finish reading your content. Studies show that articles with images receive 94% more views than content without visuals.

Not only this, but images also play a crucial part in local businesses. Over 60% of customers are more likely to consider or contact a business when an image shows up in local search results.

Today, the internet is overloaded with information, but to make your brand or content divine – include images because customers are quick to abandon text-heavy content. Moreover, you can use the original image, it adds authenticity and a personal touch to your brand.

And you can rely on free and high-quality stock images from websites such as Freepik, Pexels, and Unsplash. Plus, you can design your images related to your niche using design tools like Canva to create unique visuals.

2. Videos

Have you ever wondered why videos perform in marketing campaigns? Because videos show what the product or service is about – present common problems, and demonstrate how your product or service provides the perfect solution.

While creating high-quality videos can be more expensive compared to other types of visual content, your payoff is worth it. Studies reveal that including a video on a landing page can increase conversions by up to 86%. More than 82% of customers reported that watching a video influenced their decision to purchase a product or service.

But what kind of video works best for your brand? You have plenty of options such as how-to videos (to educate), animated explainer videos (to simplify complex ideas), product demonstrations (to build trust), or customer testimonials (to add social proof). But make sure your videos align with your brand’s style, voice, and values.

You can use tools like InVideo, Animoto, or Canva’s video editor to make it easier than ever to produce engaging content even if you can’t afford for videographer.

3. Infographics

Infographics are an excellent visual content to transform complicated things (statistics, research findings) into compelling visual stories that are simple to digest. But make sure your infographic is designed to make an impact. The layout, colors, fonts, and shapes must work together to highlight your data.

The information you add should be accurate, relevant, and meaningful. Today, infographics are more helpful to bloggers and content creators. They love visual content because easy to share and embed.

Moreover, 84% of companies believe infographics are a valuable and effective tool. You can use infographics across blogs, websites, and social media – so you get visibility, backlinks, and even viral reach that bring brand recognition.

4. Memes

When you think of memes, what comes to mind? Usually, it’s a funny image paired with a witty caption. Once created among college students, now become an easy-to-create form of visual content in digital marketing.

So, why should you consider memes in your marketing strategy? Memes are 10 times more effective than other visual content, achieving a 60% return-on-investment (ROI). They evoke positive emotions, spark engagement, and even set your brand apart from competitors. Be sure the memes are the right fit for your niche.

Before getting in, you need to assess whether memes align with your brand identity and your audience.

5. Screenshots

With the help of screenshots, you can give your audience a direct look at your offering.

Screenshots work especially well as visual proof. For example, if you claim your software performs a certain function, why not back it up with a screenshot and caption? This kind of visual content builds trust and authenticity.

Here is how to use screenshots – highlight specific areas, add arrows, or include notes to guide the viewer’s attention. You can use them to capture customer reviews, ratings, or testimonials from social media and other forums. By seeing these unedited proofs, customers look at your brand as credible and approachable.

Use Visual Content for Your Upcoming Marketing Campaign

Visual content has the power to capture attention and encourage audiences to learn more about your brand. When you consistently create high-quality visuals that truly resonate with people, your brand reputation can grow significantly.

But poor-quality or poorly designed content can do more harm than good. So, choose the right type of content, ensure it’s well-designed, and present it in a visual way that feels relevant.

If you need expert help, contact NB Marketing Solutions to create impactful, engaging, and brand-focused visual content. We not only create visual content – we also look at the performance of your marketing campaign to achieve better results.