Best Free Online Digital Marketing Courses With Certificate

Thinking about starting your digital marketing career, but wondering about the best free online digital marketing courses with certificate.

Staying with the latest updates is crucial for maintaining your knowledge and skills as a digital marketer. So, free online digital marketing courses can work here.

While some courses offer valuable education with a hefty price tag, free online courses are available on the internet to help you build the skills needed to become a modern digital marketer.

But with so many options, how do you pick the right one for you? In this blog, you will find the best free online digital marketing courses across various fields to help you acquire new skills.

Why Take Free Online Digital Marketing Courses with Certificate?

Nowadays, learning new skills is easier than ever. With thousands of blog posts, ebooks, and videos at our fingertips, it might seem like self-teaching is the best route. While these resources can be helpful, they often lack direction.

No matter how high-quality they are. So, try out structured learning – taking a course offers a clear path and covers the topic in a logical order.

Whether you’re looking to refresh your knowledge or learn something new – a structured online course provides a clear, step-by-step way to cover the topic.

However, it’s important to note that not all courses are created equal. With so many options out there, how do you decide which free online digital marketing courses are worth your time?

No worries, we’ve curated a list of free online digital marketing courses with certificate available today.

5 Best Free Online Digital Marketing Courses With Certificate in 2025

The term best means different things to different people – some value the reputation of the course creator, while others prioritize how well the course aligns with their goals. Now, let’s find the perfect free online digital marketing courses for you.

1) Fundamentals of Digital Marketing – Google

Image Credits: Google

Quick Overview:

Level: Beginner

Cost: Free

Format: Includes 17 modules with video lessons, practical exercises, and quizzes

Instructor: Taught by certified Google trainers

Prerequisites: None

Certification: Yes, you can earn a certification from Google after completing the final assessment

Course duration: 40 hours

Who is this course for?

This course is ideal for beginners looking to understand the core concepts of digital marketing and how to reach customers online.

What does the course cover?

This Google free online digital marketing course covers everything you need to gain a solid understanding of digital marketing fundamentals, including building a web presence, search marketing, local marketing, email marketing, data analytics, e-commerce, and more.

2) Digital Advertising Certification – HubSpot Academy

Image Credits: HubSpot Academy

Quick Overview:

Level: Beginner

Cost: Free

Format: Includes 37 video lessons with 11 quizzes

Instructor: Taught by HubSpot experts – Justin Champion and Jorie Munroe

Prerequisites: None

Certifications: Yes, by completing a one-hour final exam to earn your digital advertising certification

Course duration: 5 hours 20 minutes

Who is this course for?

This course is perfect for beginners looking to build a strong foundation in digital advertising.

What does the course cover?

This free online digital marketing course teaches you,

• Content management
• Content marketing
• Email marketing
• Lead generation
• Search engine optimization (SEO)
• Social media
• Inbound marketing
• Report and performance

3) Digital Marketing Course – Semrush Academy

Image Credits: Semrush Academy

Quick Overview:

Level: Beginner to Intermediate

Cost: Free

Format: Video lessons

Instructor: Taught by SEMrush experts and seasoned marketing professionals

Prerequisites: None

Certifications: Yes, after completion, certification is provided upon passing the exam

Course duration: Varies by course (typically 2 – 5 hours each)

Who is this course for?

These courses are ideal for anyone looking to build or strengthen their skills in digital marketing, SEO, content strategy, and PPC.

What does the course cover?

You can learn the two required skills in the marketing industry.

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)

4) PPC University

Image Credits: PPC University

Quick Overview:

Level: Beginner to advanced

Cost: Free

Format: E-book guides

Prerequisites: None

Certifications: This course doesn’t offer a certificate

Course duration: Varies based on the learner

Who is this course for?

This valuable resource is for marketers who manage PPC campaigns and need actionable resources on niche topics.

What does the course cover?

WordStream’s PPC University offers pay-per-click courses. It contains more than fifty self-paced lessons on digital advertising – specifically social and search pay-per-click advertising. It also offers an advanced PPC course that covers remarketing, dynamic search ads, bidding strategies, etc.

5) Digital Marketing Training – Neil Patel

Image Credits: Digital Marketing Training

Quick Overview:

Level: Intermediate to advanced

Cost: Free

Format: Includes video lectures, templates, and worksheets

Instructor: Taught by Neil Patel

Prerequisites: None

Certifications: No certificate, but it greatly impacts your career

Course duration: Each course offers about four hours of content.

Who is this course for?

This course is ideal for intermediate-to-advanced marketers looking to improve their workflows and boost their ROI.

What does the course cover?

This free online digital marketing course teaches strategies and tactics in various fields.

• Search Engine Marketing (SEO)
• E-commerce
• Content Marketing
• Instagram Marketing
• YouTube Marketing
• LinkedIn Marketing
• Local SEO
• Facebook Marketing
• Email Marketing
• CRO
• Growth Hacking

How Can You Practice Digital Marketing?

Through free online digital marketing courses, you can learn and practice the skills with real-time projects. But you won’t get an instructor to guide you in free online courses. You can get the ideas and practice them on your own.

Here’s how you can do it.

Focus on a Specific Area and Master It

To become a digital marketer, it’s essential to develop deep expertise in at least one specific area. When you’re just starting out, the best approach is to be a generalist. Building a well-rounded foundation allows you to explore different paths and discover where your strengths and interests truly lie.

So, choose a specific field to master and start your digital marketing career. Here are some skills you can master in 2025.

• Search Engine Marketing (SEM) – Drive visibility through paid and organic search.
• Content Marketing – Create valuable content to attract and retain your audience.
• Inbound Marketing – Attract customers through helpful, relevant content rather than interruptive ads.
• Social Media Marketing – Can build brand presence and engage with audiences across social platforms.
• Email Marketing – Nurture leads and build relationships through personalized email campaigns.
• Affiliate Marketing – Promote products or services through partnerships and earn commissions.
• Video Marketing – Using video content to educate, entertain, and convert customers.

No matter which path you choose, one skill that amplifies all others is copywriting and communication skills. If you can write persuasive, clear, and engaging copy, you’ll be more impactful across every channel – whether it’s ads, emails, landing pages, or social media posts.

Put What You’ve Learned Into Practice

One of the biggest mistakes digital marketers make is spending too much time reading blogs, watching videos, or completing courses – without ever applying what they’ve learned. While theory is important, real growth happens through hands-on experience.

Start by running your own small campaigns, analyzing the results, making adjustments, and learning from the outcomes. Whether it’s creating a blog, launching a social media campaign, or testing Google Ads, each attempt helps you build practical skills and confidence.

Mistakes are just opportunities to refine your strategy and gain valuable insights.

For an even deeper level of practical experience, consider pursuing an internship. These roles are designed to bridge the gap between theory and real-world application. You’ll work on live projects and receive feedback from professionals to develop your problem-solving skills. So don’t just consume content – apply it, test it, and evolve through experience.

Always Strive To Learn And Improve

The strategies you learn from free online digital marketing course continue to guide and support your growth. So, test and find new strategies to run and refine your skills. The more you apply what you learn through real-world practice, the closer you’ll get to a higher role in digital marketing.

Start Your Journey To Learn Digital Marketing With Us

While free online digital marketing courses can be effective but they lack hands-on experience. So, invest your time in a cost-effective online digital marketing course in Tamil.

With NB Marketing Solutions, you’ll get your foot in the door of the industry without any experience. You’ll work with experienced experts on projects that help develop your skillset and portfolio, making you attractive to employers within the industry.