Digital Marketing Course Modules (30 in 1)

So, you’re curious about what you’ll study in the digital marketing course modules. If you’re looking for it, you’re interested in taking up a digital marketing course in Tamil. In any case, if you’re interested in learning in-demand marketing skills, first look at the modules to know what lies ahead.

Most online courses offer limited modules, which allows you to take multiple courses to complete your learning journey.

But you've come to the right place.

You know the digital marketing industry is huge, with changing trends and strategies day to day. And you have a variety of fields.

Wondering about what modules are covered in a digital marketing course in Tamil?

No worries, this blog will give you an in-depth understanding of what you get in the best comprehensive digital marketing course in Tamil.

Without delay, read further to know more.

What You Will Learn in This Blog (Full Digital Marketing Course Modules Covered)?

Think of this blog as a map that shows you the order of how you learn and master digital marketing. This comprehensive digital marketing course in Tamil is structured with thirty modules, which are as follows:

Module 1: Introduction to Digital Marketing

Module 2: Social Media Management

Module 3: Content Writing with AI

Module 4: Graphic Designing Basics

Module 5: Video Editing Basics

Module 6: Social Media Marketing

Module 7: Web Development and Hosting

Module 8: Search Engine Optimization (SEO)

Module 9: Search Engine Marketing (SEM)

Module 10: Email Marketing

Module 11: WhatsApp Marketing

Module 12: Influencer Marketing

Module 13: Affiliate Marketing

Module 14: Google My Business

Module 15: Customer Relationship Management (CRM)

Module 16: B2B/B2C Marketing Strategy

Module 17: Branding and Brand Positioning

Module 18: LinkedIn & Resume Building

Module 19: Job Interview/ Freelance/ Business Training and more

Through these digital marketing course modules, you’ll clearly understand the outcome of each module, and you can shape your knowledge to confidently crack your first job easily.

Overview of Digital Marketing Course Modules

Your entire journey in this digital marketing course modules will help you become proficient in this digital marketing industry.

MODULE 1: Introduction to Digital Marketing

Here comes your first module. It is greatly loved by beginners who have no idea about digital marketing. This module helps you understand the basics of digital marketing and gives you an idea of how businesses use digital marketing to connect with their audience.

Towards the End of this Module, You’ll Learn:

• Importance of digital marketing for business.
• Identify and understand online customer behaviour.
• Creating a digital marketing plan and strategy to succeed in the campaign.
• Learn the common tools and platforms used by marketers
• Basics of tracking and analysing digital marketing performance.
• Learn the overview of various online marketing channels like social media, search engines, and websites.

MODULE 2: Social Media Management (Facebook, Instagram, LinkedIn, YouTube, Pinterest)

Once you’ve a solid understanding of managing social media accounts on various platforms, you must craft a strategy to market your content effectively. This strategy will make you stand out from the competition and connect with your audience.

Among the other digital marketing course modules, this helps you to plan to market your content and build community to create a consistent brand presence.

Towards the End of This Module, You’ll Learn:

• Develop a clear, effective social media strategy that aligns with brand goals.
• Conduct a competitive analysis for the brand that you work for.
• Explore what works on social media platforms (Facebook, Pinterest, LinkedIn, YouTube, Instagram).
• Build an online community and handle customer inquiries, comments, and feedback.
• Learn different organic targeting strategies for different types of audiences.

MODULE 3: Content Writing with Artificial Intelligence (AI)

This is the starting step for every digital marketing course modules, whether it’s social media marketing or paid advertising. Without content, digital marketing is nothing. You may come across a famous line, “Content is King”.

Without good content, your marketing strategy and your budget will not work. So, this module helps you learn how to write and develop content with AI tools (more AI tools are FREE to make your work easy).

Toward the End of This Module, You’ll Learn:

• Principles of content creation from an SEO perspective to improve web pages to rank high on Google SERP results.
• Create engaging and authentic content (blogs, social media posts, videos) that aligns with SEO strategy to meet brand’s goals.
• Develop storytelling skills to craft compelling narratives related to a brand’s product or service.
• Develop content with the help of AI tools.
• Learn to optimize content for search engines through keyword research for both human readers and search engine algorithms.

MODULE 4: Graphic Designing Basics

Just like content, designing also matters in digital marketing. Both content and design go hand in hand because you need to attract the customer both emotionally and psychologically.

In digital marketing course modules, you learn how to create eye-catching visuals that give life to content. Even the colour, typography, and layout make the brand unique from the competitors’ brands.

Toward the End of This Module, You’ll Learn:

• To know colour theory, typography, hierarchy, shapes, composition, layout, and how this works together in an image, website, or poster to engage different market segments.
• Different industry-standard designing platforms like Canva, Adobe Photoshop, and Adobe Illustrator.
• Creative thinking and problem-solving methods to meet target audiences.
• To communicate with the audience through design.

MODULE 5: Video Editing

Video is one of the most powerful tools in today’s marketing industry, where the scroll of a finger determines the fate of the content. Today, videos capture imagination, convey emotional sequences, and strategically tell stories where blog content cannot compete.

Over 89% of businesses use video marketing, and 68% of non-video marketers plan to start in 2025. The beauty of video content makes it universally accessible to audiences everywhere, whatever the language or location. In this module, you learn editing skills to create better videos that help you stand out.

Towards the End of this Module, You’ll Learn

• Explore both paid and free video editing platforms.
• To create engaging short-form and long-form videos that are accessible to a global audience.
• Understand what works in this digital industry to make your video go viral.
• Use storytelling skills to build engagement and awareness about a product or service.
• Optimize your videos for different platforms - YouTube, Facebook, and Instagram because video dimensions, aspect ratios, and resolutions are different for digital media platforms.

MODULE 6: Social Media Marketing

Well, this module gets you into the social media platforms where people spend their time day and night. You can learn how to plan, set up, and optimize ad campaigns for a brand to achieve various business objectives (it may be building awareness, generating leads, driving traffic and sales).

Towards the End of This Module, You’ll Learn:

• Understand various social media platforms (Facebook, Instagram, LinkedIn, YouTube, Pinterest)
• Create and manage ads to meet the target audience.
• Develop social media strategies aligned with business goals like audience targeting, platform selection, competitive analysis, and content creation
• Learn advanced methods to build community engagement and growth.
• Analyse social media performance with analytic tools and KPIs to improve reach, engagement, and conversion.
• To run and optimize paid ad campaigns by targeting, budgeting, bidding strategies, and ROI analysis.

MODULE 7: Web Development and Hosting

No matter how small a business is, it still has a well-structured website. Customers visit a website and instantly leave because it is unorganized. Over 42% of customers leave due to poor functionality of the website. Well, there are many contributing factors to make up a bad experience.

A well-structured website is easily indexed and recognized by Google search engines. So, businesses can generate leads and increase their credibility among customers. This module will teach you to create a website on WordPress.

Towards the End of the Module, You’ll Learn:

• Understand how to purchase and connect a domain name to a website.
• To create a website that is mobile-friendly.
• Learn how to find, install, and configure essential plugins for SEO, security, and performance optimization.
• Learn how to protect sites with security plugins.
• Explore to make a website load faster and improve user experience with SEO performance.
• Understand about analytics tools like Google Analytics and Google Search Console.

MODULE 8: Search Engine Optimization

Among the digital marketing course modules, the SEO module is the start of your digital journey. This helps you to conduct keyword research and optimize websites for better ranking in the SERP pages.

You can learn about on-page SEO, off-page SEO, and backlinking strategy – this part gives knowledge to improve website’s SEO performance.

Towards the End of this Module, You’ll Learn:

• To generate relevant keywords for your client’s business.
• How to edit HTML tags and help to identify new content ideas to rank higher through the importance of on-page SEO.
• Use SEO tools like Google Ads keyword planner, SEMrush, Moz, and so on.
• Detailed understanding of on-page SEO, off-page SEO, and backlinks.
• How to improve domain authority and page speed to increase SEO ranking.
• How to build authority for a website with the help of SEO.

MODULE 9: Search Engine Marketing (Google Ads)

To help you learn how to run ads on Google, this module gets you to explore how to show ads on Google search engines according to customers’ keywords.

Have no idea about keywords?

A keyword is not a big issue, it is what people type on Google’s search engine what they want, what they are looking for – it may be a product, service, or information. But you need to do keyword research to make your ads or content on Google’s SERP results.

You have a variety of Google Ads to learn – search ads, display ads, shopping ads, video ads, performance max, discovery ads, and more. Be well-prepared to plan, set up, run, and optimize ad campaigns to meet brands to build engagement, generate leads and traffic, and increase sales and brand awareness.

Towards the End of This Module, You’ll Learn:

• To create and manage Google Ads campaigns.
• To set and bid budgets and optimize spending.
• To target your audience by demographics, interests, location, and device types.
• Understand key performance indicators (KPIs) such as cost per click (CPC), click-through rate (CTR), and return on ad spend (ROAS).
• To prepare ad formats and copies to resonate with your target audience.
• To develop strategies for ongoing campaigns and optimize ads with predictive bidding and performance forecasting for great performance.

MODULE 10: Email Marketing

Email marketing is the oldest method in digital marketing. And it won’t be missed in any digital marketing course modules. Because it plays a valuable role in promoting your client’s brand through emails. You’ll learn about different types of emails and how to craft compelling messages to drive conversion from customers.

Towards the End of This Module, You’ll Learn:

• How to analyse and iterate the performance of email campaigns.
• Understand the importance of email marketing for different parts of the funnel.
• Analyse the open rate and click-through rate (CTR) for the emails.
• Write better subject lines, message bodies, and calls to action (CTA) to increase the click-through rate of the emails.
• How to segment the subscriber list based on the need for the product or service.

MODULE 11: WhatsApp Marketing

You might know WhatsApp, a messaging app, but now it’s also being considered for business. With this, you can get a direct line with customers to connect through personal and conversational ways to promote a brand. It’s a great way to build a strong and lasting relationship with customers.

Towards the End of This Module, You’ll Learn:

• To attract leads and engage with prospects and customers.
• To improve inbound lead generation.
• To set up automated notifications and reminders for multiple events.
• To send WhatsApp retargeting campaigns for 3x more conversions.
• To send visuals and carousel messages to drive clicks and conversions.

Module 12: Influencer Marketing

This module teaches you how to drive brand awareness and achieve business goals through social media influencers. Today, influencers play an important role in promoting products, services, or brands because customers believe them.

Just like looking at the review of a film before visiting a theatre, customers look at the review of the product or service before buying it. You’ll learn strategies, planning, and execution of influencer marketing campaigns for brands.

Towards the End of This Module, You’ll Learn:

• Understand the role of influencers in achieving business goals.
• Shortlisting and aligning influencers who work for your client’s business.
• Setting up UTM links for every influencer to track performance.
• Finding out the right influencer (based on the niche), reaching out, and aligning with your budget.
• Build trust and authenticity for a brand by collaborating with influencers.

MODULE 13: Affiliate Marketing

Next comes Affiliate marketing, one of the best digital marketing course modules. You’ll learn how to partner with brands and promote their products or services to earn commission for every sale you produce.

Towards the End of This Module, You’ll Learn:

• How to select the right affiliate programs that align with your audience and niche.
• How to track, generate, and manage your unique affiliate links to ensure to get credit for every sale you make.
• How to optimize your content to increase visitors by clicking your affiliate links and making purchases.
• To measure the success of affiliate campaigns and adjust your strategy for successful results.
• To create strong partnerships with brands and other marketers for income.

MODULE 14: Google My Business

Google My Business is a free web tool that helps local businesses achieve higher visibility on the search bar for relevant local searches. This module will teach you how to set up and optimize your Google Business Profile. By this, your client’s low business can improve visibility on the search list.

Towards the End of This Module, You’ll Learn:

• How to optimize a business profile to improve its chance of appearing in local search results.
• Importance of keywords in business description to attract the target audience.
• Techniques to make local businesses visible in the search list and Google Maps.
• How to share updates, promotions, and offers through Google Business Profile.
• Learn the SEO strategies to rank local businesses at the SERP results.

MODULE 15: Customer Relationship Management (CRM)

Now, let’s learn about something crucial to maintaining strong and lasting relationships with current customers and prospects. This module is simple, you’ll learn to improve relationships to grow your business. With CRM, businesses can stay connected, streamline the buying processes, and improve profitability.

Towards the End of the Module, You’ll Learn:

• How to use CRM systems to enhance customer retention and drive sales growth.
• Analyse customer feedback to refine marketing strategies and improve customer satisfaction.
• Use CRM tools to track and manage customer interaction with the brand.
• To track conversions and change your marketing strategies for better results.

MODULE 16: B2B/B2C Marketing Strategy

You might be familiar with B2B and B2C business types but may not be familiar with marketing strategy. This module teaches you how B2B sells products or services and how B2C sells their products. Each has peculiar ways to sell and market the brands.

Towards the End of the Module, You’ll Learn:

• Understand the difference between Business to Business (B2B) and Business to Customers (B2C).
• What relationships are built by B2B/B2B with their target audience.
• Understand the marketing strategy of B2B and B2C.

MODULE 17: Branding and Brand Positioning

Now, how do you make your brand stand out in a crowded market? With so many similar products online, you need to position your brand at the heart of your customers through trust and authenticity.

Towards the End of This Module, You’ll Learn:

• To define a unique value proposition to build a strong identity for brands.
• How to develop a consistent brand message across various marketing channels.
• How to create and maintain a strong visual identity that aligns with your brand values.

MODULE 18: LinkedIn and Resume Building

This module teaches you how to craft a standout LinkedIn profile and resume to open career opportunities. In today’s competitive job market, your LinkedIn presence and resume are your first chance to make a lasting impression.

Your resume and LinkedIn profile tell a potential employer who you are, what you’ve accomplished, and why you’re the right fit for the job. You’ll learn all the strategies to build a professional and engaging profile to catch recruiters’ attention.

Towards the End of This Module, You’ll Learn:

• How to create a compelling LinkedIn profile.
• Tips for building a resume that showcases your strengths.
• Ways to optimize both LinkedIn and your resume for specific job opportunities.
• The importance of consistency across your resume and LinkedIn profile for maximum impact.

MODULE 19: Job Interview/ Freelance/ Business Training

Lastly, you will learn how to succeed in job interviews, business training, and freelancing. Whether you’re stepping into a job interview, looking to upskill in your career, or starting your freelance journey, these digital marketing course modules will help you stand out and excel.

At the last level, you need knowledge, practice, and confidence. By learning all the modules, you effectively ace interviews, succeed in your business, or enter into a freelance career.

Towards the End of This Module, You’ll Learn:

• How to prepare for and impress in job interviews.
• Key strategies for enhancing your skills through business training.
• How to succeed as a freelancer in a competitive market.
• The best practices for managing your time and workload as a freelancer.

Want to Cover All These Digital Marketing Course Modules?

We have encountered what you’ll learn in this digital marketing course in Tamil. We hope you understand the importance of digital marketing and what skills are required to become a digital marketing expert.

Don’t waste your money on multiple courses to enter into the digital marketing career. With this one course, you’ll learn 30 digital marketing course modules with hands-on projects.

If you still have any doubts about these digital marketing course modules, reach out to NB Marketing Solutions at any time. Our team will help to clear all your doubts because we value our learners and their valuable money.

We won’t make you regret choosing this course rather we will make you proud by learning with us.