15 Top Digital Marketing Tools in 2025

You don’t want to be stuck trying to manage all your online marketing with no tools. Thankfully, there’s no shortage of digital marketing tools available online.

The right digital marketing tools make all the difference. They help you build a proper strategy, stay organized, and outshine the competition without breaking a sweat.

Some tools are foundational – email marketing, WordPress, and analytics. However, some tools are specialized – SEO tools, Google Ads, design tools, and more.

To take your marketing strategy to the next level, we’ve outlined 15 top digital marketing tools every marketer should have in their toolkit.

What Are the Top Digital Marketing Tools You Need To Know in 2025?

Digital marketing is evolving faster than ever, and if you’re not using the right tools, you’re leaving traffic, leads, and revenue. Here are 15 digital marketing tools for 2025 that will supercharge your marketing.

• Ahrefs
• Omnisend
• SE Ranking
• Ubersuggest
• Yoast
• Trello
• Buffer
• Hootsuite
• HubSpot
• Google Analytics
• Google AdWords
• Canva
• BuzzSumo
• Microsoft Clarity
• Brevo

1) Ahrefs

If you’re into SEO or digital marketing, you’ve probably heard about one og the top digital marketing tools like Ahrefs. Ahrefs is a comprehensive SEO tool that helps you rank your website on search engine result pages (SERPs). Whether you’re trying to rank higher on Google, spy on your competitors, or fix what’s holding your site back, Ahrefs is a good option.

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While there are other options out there, Ahrefs stands out for several compelling reasons:

• Check out your competitors with Site Explorer to see where their traffic comes from and what keywords they rank for.
• Find the best keywords using Keyword Explorer to compete with search volume.
• Discover content with Content Explorer to see what’s trending and what’s getting tons of backlinks.
• You can also see where your content ranks with the Content Gap tool to identify key weaknesses in your content areas.
• Can dig deep into backlinks using the Backlink Checker to see who’s linking to you (or your competitors).
• This marketing platform can also alert you to broken backlinks leading to your website, so you can quickly fix the issue.

2) Omnisend

Did you know that email and SMS marketing are effective channels for e-commerce growth? To create personalized promotions, this marketing channel offers direct and high-converting messages to your customers.

Omnisend is a leading email and user-friendly SMS marketing automation platform specifically built for e-commerce. With over 125,000 brands using Omnisend across the globe, it’s clear that this is one of the top digital marketing tools for online retailers. Because it provides strong results with affordable pricing, and you don’t need to pay a lot for this email marketing tool.

While there are other options out there, Omnisend stands out for several compelling reasons:

• Once you’ve created your emails and messages, it automatically delivers them at the right time so you can increase conversions without constant oversight.
• It helps you capture leads, grow your email list with customizable signup forms and pop-ups, and convert people into buyers.
• You can combine email, SMS, and web push notifications in a single workflow to maximize reach and engagement across channels – all from one platform.
• 24/7 live chat and email support for every single customer, even those on the free plan, with an average response time of under 5 minutes.

Therefore, Omnisend allows you to start using their platform for free to familiarize yourself with email and SMS marketing before transitioning to a paid plan.

3) SE Ranking

SE Ranking is an SEO software that covers a full range of tools for keyword tracking, website auditing, backlink monitoring, and competitive research. It covers all the needs of SEO professionals working in agencies, freelancing, and in-house marketing teams.

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• You can pinpoint top-ranking pages and keywords, analyze backlink quality, run in-depth tech audits, create content faster with the help of AI, fine-tune on-page metrics, and get the most accurate ranking data.
• You can track your keyword positions across Google, Bing, and Yahoo to get daily updates, monitor fluctuations, and keep an eye on your competitors' rankings too.
• Can find profitable keywords with metrics like search volume, keyword difficulty, and CPC. Plus, discover new content ideas and target the terms your audience is searching for.

4) Ubersuggest

When it comes to keyword research, most marketers face two challenges: it’s time-consuming, and premium tools can be expensive. But Ubersuggest is a solution. Unlike most free tools with limited capabilities, Ubersuggest earns its spot among the top digital marketing tools available today.

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With a user-friendly dashboard and simple navigation, Ubersuggest is especially helpful for beginners.

• You get up to three free searches per day on the free version.
• It provides useful keyword information such as total search volume, difficulty, and paid difficulty if you’re thinking of running an ad campaign around that keyword.
• It helps determine seasonal keywords that are popular now but may die off over time.
• You also get keyword ideas, suggestions, and long-tail variations that are relevant to the one you’re searching for.

Overall, Ubersuggest is an amazing free keyword research tool for beginners and has enough value as a paid tool for those who are scaling as well.

5) Yoast

Do you use WordPress to run your website? If so, you may already know that there are tons of WordPress plugins available. One of those plugins is Yoast SEO.

Yoast is one of the top digital marketing tools to help you optimize your content for search engines.

• It helps you choose content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost.
• This plugin evaluates your page readability.
• Yoast integrates with WordPress to help you optimize the content you create through the platform.

If you go to create a new page in WordPress, you’ll see a box from Yoast that lets you optimize your title tag and meta description for the ideal length. You’ll also be able to view feedback on the quality of your content, particularly how well you’ve integrated relevant keywords to rank.

6) Trello

Trello is one of the top digital marketing tools that helps you manage projects and stay on the same page as your team.

When you have multiple marketing projects, it’s difficult to track what’s happening and who’s working on different tasks. Trello can help you organize your team and keep track of different projects.

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With Trello, you can create boards to organize the flow of your tasks. Within each board, you can create cards that show various steps in ongoing projects. You can include all the important task information on these cards to keep your information organized.

You can also assign cards to your teammates, so everyone knows their responsibilities and who to collaborate with on their tasks.

For example, you can share blog posts on Trello before you publish them. This allows your team to review the post and make changes to strengthen the blog before it goes live.

7) Buffer

Managing all your social media platforms in one place not only saves time but also streamlines your entire content strategy. Buffer offers a clean, intuitive setup, and a suite of powerful features designed for advanced marketers.

With Buffer, you get a complete social media management solution that allows you to:

• Plan your content
• Create engaging posts
• Schedule your social media posts
• Follow up on your post-performance with smart analytics
• Engage with your audience

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What makes Buffer even more valuable is its collaborative functionality – you can easily work with your team to execute and refine your entire organic social media strategy from one centralized platform.

Through this, Buffer proves why it belongs on the list of top digital marketing tools for social media success.

8) Hootsuite

Social media plays a big part in the success of any company, regardless of its size.

Top digital marketing tools like Hootsuite allow you to schedule social media posts in advance, which saves time.

Hootsuite offers tons of features to help you grow your business. For example, you can:

• Identify influencers for your marketing team and leads for your sales team.
• You can reply to comments and mentions through the dashboard – there’s no reason to visit each platform.
• Schedule posts when your audience is active.

Social media marketing is not as difficult, especially when you rely on tools like Hootsuite. With this top digital marketing tool, you can schedule and manage social media profiles for more than 20 platforms.

9) HubSpot

When it comes to marketing, sales, and CRM software, HubSpot has become one of the top digital marketing tools.

You must know how important it is for your marketing funnel. With this software, you have access to tools that help with:

• Blogging
• SEO
• Social Media
• Lead management
• Landing pages
• Website
• Call-to-action
• Marketing automation
• Email
• Analytics

With you have everything in one place, you don’t have to pull yourself across many different platforms.

10) Google Analytics

One of the top free digital marketing tools from Google, Analytics is a part of your digital marketing strategy from the very start.

It only takes a couple of minutes to add the Analytics code to your website to track every action of your visitors.

This can be considered as a traffic tool, but it has a big impact on your marketing strategy.

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You can see where your visitors come from on your website. With this data, you can adjust your future strategy to capture the same results.

Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords to create informational content that attracts visitors.

11) Google AdWords

Google AdWords is one of the top digital marketing tools for advertising your business on search engine result pages (SERPs).

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Within Google Ads, you can not only create your ads and bid on relevant keywords to target, but you can also attract your audience by targeting to reach the specific group of people you want to reach. It comes with features like Smart Bidding that allow you to automate certain parts of the process.

Finally, you can monitor the results of your ad campaigns using the analytics section, so you can reoptimize your campaigns based on what you see.

For instance, let’s say someone searches for “best digital marketing course in Tamil”. Sure, you could work on your SEO and hope to appear organically – but you can also bid on the keyword and appear at the top of the page, enabling you to capture tons of customers.

12) Canva

Canva is one of the top digital marketing tools for design that allows you to create images using custom pictures, icons, shapes, and fonts from the Canva catalog. It is a simple way to design your own logos, presentations, images, banners, or graphs based on your client’s needs.

Additionally, Canva cuts out the need for an experienced designer and enables you to create the exact visual you have in mind using the vast collection.

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13) BuzzSumo

When you start a business, it’s safe to say you know one or two things about your niche and your competitors. But once you dig, you’ll find that there are tons of data you can use to your advantage.

If you want to understand your competition or want to learn what type of content performs best with search engines and your audience, you don’t need any other top digital marketing tools by your side.

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By questioning yourself: what is performing best in your niche? You can use BuzzSumo to answer this question with 100% accuracy. You now know what to strive for if you want to achieve the same level of success.

14) Microsoft Clarity

Do you ever find yourself asking these questions: what’s working and what’s not on my website?

This is where Microsoft Clarity can step in.

One key to these top digital marketing tools, you can use them to make website changes that generate better results.

When you’re new to business, you don’t want to spend hours dealing with IT issues. Unfortunately, this often happens when it comes to split testing.

The tool is packed with features, such as:

• heatmaps
• analysis and reporting
• rage click and dead click detection
• targeting and personalization

This tool helps you understand what your website visitors like and don’t like, so you can maximize your sales and leads. It’s one of those top digital marketing tools that you don’t know you need until you use it once.

15) Brevo

Brevo is one of the top digital marketing tools designed to help businesses connect with their audience across multiple channels – email, SMS, chat, and more from one platform.

In a world where customers expect quick, personalized communication, Brevo provides the tools to automate conversations, nurture leads, and boost engagement effortlessly. Whether you’re focused on email marketing, SMS campaigns, or real-time chat, Brevo simplifies it all with powerful features under one roof.

• Create and automate email campaigns using a drag-and-drop editor and personalization tools.
• Reach customers instantly with targeted SMS campaigns.
• By chat, you can engage website visitors in real time, answer questions, and convert them into leads.

Start Learning Top Digital Marketing Tools Now With Us!

Starting or growing a business isn’t easy, but it doesn’t have to be overwhelming.

The first step is to create a strong digital marketing strategy by incorporating social media marketing, search engine optimization, email marketing, PPC advertising, and consistently providing valuable content that truly speaks to your audience.

If you’ve no idea about these top digital marketing tools, reach NB Marketing Solutions to start learning today. We offer a Full-stack digital marketing course in Tamil, which includes 30+ modules with real-world projects to gain knowledge. However, the right strategy with the right digital marketing tools makes wonders for your business and career path.