Instagram Marketing Strategies in 2025

So, you want to grow your brand on Instagram in 2025. With Instagram marketing strategies, you can grow your brand’s exposure, increase engagement rate, and sell your products or services.

Instagram has the potential to reach over 2.4 billion monthly active users from all over the world.

Today, 29% of visitors turn into customers through scroll, discover, and buy – all happens with the impact of social media. You don’t need 10K followers to make an impact. All you need is the right Instagram marketing strategies to make an impact.

So, we’re here to walk you through the 8 Instagram marketing strategies to grow, connect, and boost your visibility – no matter your size or budget.

Why Should You Use Instagram Marketing Strategies For Your Brand?

Instagram is a great place to market your brand’s product or service to boost your brand’s visibility and conversion rate. Over 2 billion monthly active users worldwide, with more than 200 million business accounts already on this platform.

Then why not you? Whether you’re selling handmade candles or offering digital marketing courses, you have a high chance to meet your target audience who are already scrolling through Instagram.

Here are the benefits of using Instagram marketing strategies for your brand. Let’s break it down:

• You can reach a massive audience: You have a higher chance of being seen by thousands of people. Over 81% of Instagram users say they use the platform to research products and services.
• You can boost sales and conversions: You can turn customers’ interest into purchases through Instagram Shopping, product tags, and direct links in Stories and Reels. Over 54% of people purchase after seeing a product on Instagram.
• You can build a loyal customer community: Instagram helps you connect with your audience through comments, DMs, stories, and polls.
• You can showcase your brand visibility: Through Instagram feed, you can tell your story to highlight your products or services, share behind-the-scenes moments, and show off your brand’s personality.

Just having an Instagram account and displaying your offers doesn’t mean that you’ll automatically see your sales. It takes time and effort to build an audience.

Start by creating high-quality, relevant content to build engagement (likes, saves, shares, and comments). And once you’ve gained their trust, you’ll start seeing more clicks, conversions, and customer loyalty.

Top 8 Instagram Marketing Strategies To Grow Your Brand

Managing an Instagram account for your brand can be challenging. We get it. That’s why we’re here to break out the top Instagram marketing strategies to grow your brand in 2025.

Here are the 8 ways to grow your brand on Instagram:

• Create a Perfect Content Strategy
• Geotag your Instagram posts (Only For Local Businesses)
• Collaborate with Other Small Businesses Related To Your Niche
• Use Instagram Reels
• Keep Your Content Simple and Consistent
• Collaborate With Influencers
• Profile Optimization
• Utilize Hashtags And Keywords

Now, let’s explore each strategy in detail to run a successful Instagram account. Don’t jump to the last section because there’s plenty of information in each section that teaches you the main aspects of Instagram marketing in 2025.

1. Create a Perfect Content Strategy

To grow on Instagram, you don’t need to be perfect – you just need to be intentional with a clear strategy. With millions of brands competing for attention, a smart content plan helps you stand out and connect with your audience.

Here are the main components you need to look at to create perfect content:

• Know your audience: Understand who they are and what content they want.
• Create a unique brand voice: Be consistent with a particular brand tone, visuals, and message while creating content.
• Post regularly: Stick to a schedule to build a valuable Instagram feed.
• Create content in different formats: Use images, reels, stories, carousels, lives, and more.
• Write strong captions: Use keywords and relevant hashtags to boost reach and engagement.
• Engage actively: Respond to your comments, DMs, and interact with customers to build a community.
• Optimize your bio: Use a clear profile picture, and add contact details to make it easy to contact you.

2. Geotag Your Instagram Posts (Only For Local Businesses)

If you’re a local business, geotagging your Instagram posts is a smart move. Adding a location to your posts increases your chances of being discovered by nearby customers who are actively searching posts in that area.

When people tap on a location tag (city, neighborhood, or specific place), Instagram shows a feed of all public content tagged with that particular place. If your post ranks well, it could land in front of potential customers who are already in your area and interested in what you offer.

Geotagged posts can perform better. They can receive up to 79% more engagement than posts without a location tag.

3. Collaborate with Other Small Businesses Related To Your Niche

When you’re trying to grow your presence on Instagram, use these best Instagram marketing strategies – collaboration. Whether you’re running a product or services-based business, partnerships can help you build credibility and reach new followers.

Here’s why collaborations matter:

• You can reach a wider audience
• You can attract new customers
• You can boost cross-promotion
• You can create unique content
• You can grow your network

4. Use Instagram Reels

Instagram Reels allows you to post short-form videos to engage with a vast audience. Those captivating clips can be informative and entertaining related to business purposes.

If you want to learn how to use Instagram marketing strategies for your brand, here’s how to include reels in your post:

• Product showcases: Highlight your products which show your potential customers an in-depth look.
• Reels with engagement: Craft reels that align with your brand’s message or themes.

5. Keep Your Content Simple And Consistent

The key is to build an Instagram marketing strategies – simple, consistent, and sustainable. Focus on the E-E-E method: Educate, Entertain, and Engage.

For example, you can share helpful tips (educate), behind-the-scenes (entertain), or interactive posts like polls (engage). You can get help from AI tools like ChatGPT to generate post ideas tailored to your audience.

Choose easy formats like reels, carousels, product demos, or story polls to connect with the audience. Use tools like Canva for design, CapCut for editing, and HubSpot or Notion for scheduling your post.

6. Collaborate With Influencers

Here is one of the best Instagram marketing strategies you need to follow in 2025 – Influencer marketing. Influencers play a major role in shaping Instagram trends and guiding customer behavior. They’ve built trust with their audiences in specific niches – fashion, fitness, travel, or tech. So, collaborating with influencers is a smart and strategic way to gain visibility and credibility.

Influencer marketing helps showcase your product or service on their page. Since they already have your target audience’s attention, this instantly puts your brand in front of potential customers who are more likely to engage and convert.

This is the method to grow your reach, build brand awareness, and increase sales.

7. Profile Optimization

Before you post anything on Instagram, make sure your profile is optimized. Without it, your content might not even get noticed.

Here’s how to do it:

• Use keywords in your name: Instead of your brand name, add what you offer to show up in search results.
• Set a clear bio: Just say who you are (brand name), what you do (product or service), and who you help (target audience).
• Add highlights: Use Instagram highlights to include reviews, guides, and behind-the-scenes content.
• Add contact info: Add your business contact information like email, phone number, website link, or Google map.
• Cross-promote: Share your Instagram link on other platforms like LinkedIn, email, etc., to drive traffic.

8. Utilize Hashtags and Keywords

Another one of the essential Instagram marketing strategies – using hashtags and keywords to increase your reach. Combine trending and branded niche-based hashtags to attract the right audience.

Additionally, including keywords in your bio and captions helps your profile appear in Instagram search results. So, research hashtags and keywords relevant to your niche and incorporate them in your post to maximize your brand exposure.

Take Your Instagram Marketing Strategies to the Next Level

Building a successful Instagram marketing strategies can be challenging. Before creating a business profile and posting content, first know your target audience and your marketing objectives to reach your target audience.  

If you want to add value to your Instagram profile but have no idea, reach NB Marketing Solutions to create and implement Instagram marketing strategies for your brand to grow your business.