Use Google Ads Search Campaign to Boost Clicks and Sales

Google Ads search campaign is an advertising strategy that allows your ads to appear at the top of Google search results. When you look for “best skincare products” or “best digital marketing services”, you can notice top results marked with Sponsored.

This is what Google Ads search ads do.

Now think about it.

If your prospects are searching for solutions and your product or service shows up at the top of the first page, what happens next – conversion! Note that Google handles over 16.4 billion searches every day, a better part to attract high-intent traffic.

Whether you’re a business owner or budding marketer exploring paid search for the first time, this guide is for you. We’ll explain everything about Google Ads search campaign and the steps you need to create a search campaign to boost your clicks, leads, and sales.

What is a Google Ads Search Campaign?

Google Ads search campaign is a type of pay-per-click (PPC) advertising where you bid to appear at the top of Google’s search results for specific keywords.

For instance, when customers search for “digital marketing course”, these ads appear above the organic results.

You only pay when the customer clicks your ad, which means every rupee you spend is tied directly to engagement. While most search ads appear like organic search results, some ads (especially product ads) will display an image of a specific product along with its price and rating.

Types of Google Ads Search Campaign

Within the paid search, you’ll have various ad format options:

• Dynamic Search Ads: This type of ad automatically creates ads based on your website content and provides a short description about it. They look identical to other paid search when they appear on the SERP. This is helpful for e-commerce stores and service-based businesses with multiple offerings.
• Responsive Search Ads: This type of ad allows you to add up to 15 headlines (30 characters) and 4 descriptions (90 characters) to serve ads tailored to customers’ queries. Google AI will automatically alternate them to show different versions depending on customers’ queries and search history.
• Call-Only Ads: These ads drive calls to your business by promoting a clickable phone number as the headline. Rather than clicking on a link to visit a landing page, you can get an instant connection with a click.

How to Set Up a Google Ads Search Campaign?

Now, we’ve come to the final section on how to create a Google Ads search campaign. Here, you can see the step-by-step process for creating one for you.

Create a Google Ads search campaign

To create Google Ads search ads, go to your Google Ads account:

1. In the left sidebar, click Campaigns.

2. In the top right, click “+ New Campaign”.

3. Next, select your campaign objective.

• Sales
• Leads
• Website traffic
• App promotion
• Awareness and consideration
• Local shop visits and promotions
• Create a campaign without guidance

4. Next, choose your campaign type.

• Search
• Performance Max
• Demand Gen
• Display
• Shopping
• Video
• App

  While you are looking to create a search campaign, choose Search.

5. Under Select campaign settings, choose whether to “Create new campaign” or “Add to existing campaign”:

• To create a new campaign: select “Create new campaign”, then enter a campaign name.
• To add to an existing campaign: select “Add to existing”, then pick the campaign.

6. Then, click Continue.

Enter your bidding

1. Choose your bidding focus.

2. Set your target cost per action (CPA).
3. Under Customer Acquisition, click or unclick to bid for new customers.

Campaign Settings

To define your campaign settings,

1. Choose the Networks you want to select.

2. Go to the Locations to set geographic targeting.

3. Under Languages, choose the language(s) your customers use.
4. Select the Audience Segments > Browse.

5. Click the Next button.

Keywords and ads

Firstly, add your keywords:

1. Open the Ad groups tab and select the ad group you’re editing.
2. Move to the Keywords tab.
3. Under the Add keywords, enter words or phrases your customers use. And more importantly, choose a match type – broad match, phrase match, or exact match.
4. Click the Save button to add keywords to the ad group.
5. Next, add words or phrases you don’t want your ad to show for under Negative Keywords.
6. Click Add negative keyword to save.

Set up ad creative

1. Click Ads > + New > Responsive search ad (for example).
2. Specify the Final URL (the landing page your ad will link to).
3. Enter your ad headlines: You can add up to 3 – 15 headline options (each up to 30 characters).
4. Enter your ad descriptions: You can add up to 4 descriptions (each up to 90 characters).
5. Choose sitelink extensions to link your pages (if needed).
6. Click call extensions to add your phone number (if needed).
7. Click Save Ad.

Review and publish

1. Review all your campaign settings – objective, type, targeting, budget, bidding, ad creative, keywords, and extensions.
2. Do any changes if needed.
3. In the top right, click the Publish button.

Create Your Google Ads Search Campaign Today to Get Seen!

Google Ads Search campaign is one of the most powerful ways to reach customers who are searching related to your niche. But you need to understand a few matters before starting out.

When you focus on the target audience, choose the right keywords, and write engaging ad copies, you create a campaign that achieves your campaign objective. With the right setup and ongoing optimization, your business can grow faster than you think.

Want help from professionals to create or manage your PPC and search campaign? Reach out to NB Marketing Solutions to guide you.

Frequently Asked Questions (FAQs)

1. How much should I spend on a Google Ads Search campaign?

Your ad budget depends on your campaign objective and industry competition. But you need to start small to test what works, and after you can gradually increase based on conversions and ROI.

2. What is the difference between Search Ads and Display Ads?

Search Ads appear on Google search results when customers type a query, while Display Ads show up on websites, apps, or YouTube without the customer’s query.

3. How do I choose the right keywords for my campaign?

You can use keyword tools such as Google Keyword Planner, Semrush, Ahrefs, or Ubersuggest to find keywords your audience searches for.

4. How long does it take to see results from Google Ads?

You can start seeing traffic immediately after your ad is approved, but your campaign goals can typically take 2 – 4 weeks.

5. Why is my Google Ads search campaign not getting clicks?

It can happen if your bids are too low, keywords are too narrow, or ad relevance is poor. So, you need to do optimization to check your ad quality and daily budget to improve performance.